by Pete Savage, co-author, The Wealthy Freelancer
“If you’re selling a professional service, you need a five-step process. I don’t care what you’re selling, your buyer needs to know that when they do business with YOU, they’re in the hands of someone who’s done this before.”
I learned this from Jim, a former Executive Vice President at the largest bank in Canada. As a bank exec big shot, Jim was a seasoned and discerning buyer of professional services from solo consultants and firms. When he offered free advice like this, I listened.
I promptly created my own five-step process for my freelance copywriting practice. And sure enough, I promptly began closing more business.
