Aweber Price Increase!
Have you seen the new Aweber price increase?
A list of up to 10,000 used to cost $19 a month. Under the new pricing as soon as you hit 500 subscribers it jumps to $29. A list of 10,000 will now set you back $69 a month. That’s a 363% price hike!
Ouch!
Already a lot of marketers are talking about moving to GetResponse, Aweber’s main competitor in the small business email list management market.
And with larger lists of 200,000 now costing up to $1592.00 a month there will be many bigger players taking another look at some of the higher end alternatives such as Infusion.
Luckily, existing customers can choose to stay on their current plans and will not be affected by the price increase. (At least for the time being.) However they will also not get any of the new analytics functionality that is being introduced.
There are some cool features of the new analytics software, from the Aweber blog…
- See where subscribers are going after the click
- See where on your site they’re going later — even if they’re not using a link in your emails to get there!
- Track when they make a purchase, what they purchase, and how much revenue that purchase is worth
- Instead of tracking links going through http://clicks.aweber.com they’ll go through your own domain!
… so the price increase may be offset by the improved measurability & tracking, but only time will tell.
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3 Responses to “Aweber Price Increase!”
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Kyle Tully is a direct response copywriter, marketing consultant and info product marketer from Sydney Australia. He works with clients all over the world to put more cash in their pockets!
For the record, I will be staying with Aweber.
It’s a relatively small price increase for the level of service they provide, and the new features (like broadcasting only to those who didn’t open your last email) allow me to segment my lists with more precision — which means better targeting and higher response rates.
Now if they would just integrate with DLGuard like GetResponse does…
I like Aweber but they are taking it a bit far!
Hey Lee,
Yeah it’s a big jump in price — at least for some people. Apparently the majority of Aweber’s customers have less than 500 subscribers, so their costs will actually go down 95c.
I still think what they’re providing is more than worth the money (although many of the new features only really help if you’re using html emails), it’s just that the price jump is so large it’s putting a lot of people off.
Will be interesting to see how this thing plays out.
Cheers
Kyle