Have you seen the new Aweber price increase?
A list of up to 10,000 used to cost $19 a month. Under the new pricing as soon as you hit 500 subscribers it jumps to $29. A list of 10,000 will now set you back $69 a month. That’s a 363% price hike!
And with larger lists of 200,000 now costing up to $1592.00 a month there will be many bigger players taking another look at some of the higher end alternatives such as Infusion.
Luckily, existing customers can choose to stay on their current plans and will not be affected by the price increase. (At least for the time being.) However they will also not get any of the new analytics functionality that is being introduced.
There are some cool features of the new analytics software, from the Aweber blog…
- See where subscribers are going after the click
- See where on your site they’re going later — even if they’re not using a link in your emails to get there!
- Track when they make a purchase, what they purchase, and how much revenue that purchase is worth
- Instead of tracking links going through http://clicks.aweber.com they’ll go through your own domain!
… so the price increase may be offset by the improved measurability & tracking, but only time will tell.