Aweber Price Increase!

by Kyle

Have you seen the new Aweber price increase?

A list of up to 10,000 used to cost $19 a month. Under the new pricing as soon as you hit 500 subscribers it jumps to $29. A list of 10,000 will now set you back $69 a month. That’s a 363% price hike!

Ouch!

Already a lot of marketers are talking about moving to GetResponse, Aweber‘s main competitor in the small business email list management market.

And with larger lists of 200,000 now costing up to $1592.00 a month there will be many bigger players taking another look at some of the higher end alternatives such as Infusion.

Luckily, existing customers can choose to stay on their current plans and will not be affected by the price increase. (At least for the time being.) However they will also not get any of the new analytics functionality that is being introduced.

There are some cool features of the new analytics software, from the Aweber blog…

  • See where subscribers are going after the click
  • See where on your site they’re going later — even if they’re not using a link in your emails to get there!
  • Track when they make a purchase, what they purchase, and how much revenue that purchase is worth
  • Instead of tracking links going through http://clicks.aweber.com they’ll go through your own domain!

… so the price increase may be offset by the improved measurability & tracking, but only time will tell.

{ 11 comments… read them below or add one }

Kyle May 21, 2008 at 5:08 pm

For the record, I will be staying with Aweber.

It’s a relatively small price increase for the level of service they provide, and the new features (like broadcasting only to those who didn’t open your last email) allow me to segment my lists with more precision — which means better targeting and higher response rates.

Now if they would just integrate with DLGuard like GetResponse does…

Lee Bandoni May 22, 2008 at 1:57 am

I like Aweber but they are taking it a bit far!

Kyle May 22, 2008 at 7:51 pm

Hey Lee,

Yeah it’s a big jump in price — at least for some people. Apparently the majority of Aweber’s customers have less than 500 subscribers, so their costs will actually go down 95c.

I still think what they’re providing is more than worth the money (although many of the new features only really help if you’re using html emails), it’s just that the price jump is so large it’s putting a lot of people off.

Will be interesting to see how this thing plays out.

Cheers
Kyle

Tim Davis December 18, 2008 at 6:33 pm

It was a decent price jump. I’m sticking with the old plan for now. But, I will have to soon bump up the plan to a higher one as my list is growing quickly. Guess I will decide then. I’ll probably stick with Aweber.

I do like how Aweber has awesome customer support!

Sincerely,
Tim Davis

Steve February 7, 2009 at 6:49 am

Kyle,

Are you marketing Mass Control 2.0? If you are please give me your site?

Thanks,

Steve

P.S. Was in Sydney over Thanksgiving (US Holiday) and took a bus ride to the Vaucluse area. Love that area.

Kyle February 7, 2009 at 7:46 am

Hi Steve,

Yes Vaucluse is lovely, water on 3 sides and just far enough away from the city to be nice ‘n quiet. I wouldn’t live anywhere else.

I’m not promoting MC — in fact, I probably won’t be promoting any of the big guru launches this year.

Some of the products are great (MC is) and some are rubbish, but I think the actual “feast or famine” mentality that goes along with the whole launch shenanigans is slowing a lot of people down in starting their own REAL online business.

I’d buy MC through Moffatt’s link so he can buy a haircut.

Talk soon
Kyle

XiYinLiFaZe February 28, 2009 at 1:17 am

I just asked their live help, the 500 is based on
1. the calculation of Subscribers+Unsubscribers
2. all the lists’s subscribers added up horizontally

All the subsequent price level is based on same criteria, damn it.

This way of counting can make you pay more very fast, before you monetize from your list enough to justify the cost of Aweber!

XiYinLiFaZe February 28, 2009 at 1:20 am

May I suggest Kyle to install “Subsribe to Cooments” plugin? I am interested to follow this discussion as soon as any new comment posted. Thanks

Kyle February 28, 2009 at 9:12 am

“I just asked their live help, the 500 is based on
1. the calculation of Subscribers+Unsubscribers”

That’s right, a little trick to squeeze a few more days out of the cheaper price is to make sure you delete all your unsubscribes.

It’s a shame, I like Aweber more than Getresponse, but their pricing an unwillingness to integrate with self-hosted scripts make them a hard sale to most marketers. Nearly all my affiliate sales are through Getresponse now.

Cheers
Kyle

p.s. Comment notifier installed.

XiYinLiFaZe February 28, 2009 at 11:15 am

What do you mean by integration with self-hosted script? such as? for what use?

Kyle February 28, 2009 at 1:26 pm

E.g. Integrating with DLGuard or RAP — Getresponse is MUCH easier to get up and running and is more streamlined — Aweber makes you jump through hoops because they are very concerned about the validity of their double opt-in lists.

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