What is it with marketers and membership sites?

Seems every second person I talk to is dead-set on creating the next latest, greatest, whiz-bang membership site.

And they’ve all laid out grand plans for the ultimate site — complete with articles, videos, interviews, forums and more… on paper it’s the best thing since sliced bread.

Sure it’s a lot of work — a few months effort getting everything up and running — but this site is sooo much better than all the others.

Just a few members will make it all worth while…

Problem is, people don’t want a membership site.

They don’t need all that “stuff.”

They don’t WANT all that stuff.

And they sure as hell don’t want to pay for more stuff each month.

Everyone is already overloaded with information. What they want… what they need… is solid actionable information they can use right away. NOT a whole bunch of stuff.

That’s why most membership sites are stoopid — because they’re built based on what the marketer thinks will sell, not what people actually want to buy.

Besides, they’re a bunch of work!

Give me a simple continuity program any day:

• A niche newsletter
• A CD or DVD of the month club
• A paid coaching forum

Why? Because they’re simple to setup, deliver laser-targeted bite-size information, are high margin, and can be largely automated.

Of course there are exceptions to the rule — membership sites with tons of “stuff” that are super-successful.

But for every one of these successful behemoths there are a dozen would-be sites gathering cyber dust.

And another half dozen simple continuity programs quietly turning over thousands each month.

So before you go planning a mega membership site take a moment to think about what people actually want… and the easiest way you can deliver it.

Talk soon
Kyle

P.S. You can learn how to setup simple (and profitable) continuity programs in my Overnight Membership Site course which you get when you grab my FIRESALE package here:

http://www.kyletully.com/imfiresale/

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