KyleTully.com » Marketing

Sneak Peak Behind The Scenes

Kyle — Tue, 18 Aug 2009 01:48:09 +0000

Have you seen what’s behind the scenes at InformationMarketing.com yet?

Check out what you’ll see when you opt-in…

Brian is giving away one of his most popular paid products — called…

“How To Get Paid For Everything You Do,
Anytime You Want,
Faster And Easier Than
You Ever Thought Possible”

…and a bunch of top-shelf video training including “One Offer That Will Change Your Life”, which features one of the best “air quotes” I’ve ever seen ==>

Those ain’t yo grand pappy’s air quotes!

Besides the air quotes there’s also some killer info on creating offers that people simply can’t refuse — I liked the “$8,000 in 1 week” example best… it wasn’t the biggest in terms of dollars made, but it’s a simple goal anyone can reach.

You’ll also get details on how to get a seat on the free live training webinar:

“The McElroy Method: How To Create Information Products In 24 Hours Or Less”

And you’ll see 23 pages of comments from people who can’t wait to get started with the program… and they’ve only seen the free stuff!

With all the hyped-up launches over-promising and under-delivering it’s great to see a real down to earth guy like Brian doing it with class…

…even if you’re not going to get in the program I’d suggest you follow the launch and model it in your own business — I’ve never gone wrong following Brian’s lead.

Click HERE to Download All The Free Stuff

Talk soon
Kyle

P.S. Don’t forget to claim your $3000 Information Marketing Mastery Bonus when you sign up through my link.

About The Author

Kyle Tully is an Internet Marketing Consultant, direct response copywriter and information marketer from Sydney, Australia. He helps entrepreneurs and small business owners get more new customers, increase cash flow and make more money using his proven marketing systems.

Multiple Six-Figures In Less Than 2 Years?

Kyle — Fri, 14 Aug 2009 01:07:12 +0000

Can you make multiple six-figures in less than 2 years online?

Most people don’t believe it’s possible.

What if you were starting with nothing — no money, no technical skills, no connections — could you hit six-figures in 6 months?

Most people don’t believe that’s possible either.

And most people struggle for years before they make any money online.

Is there a connection between your beliefs and your reality? Perhaps.

All I know is my friend Brian did both those things.

After spending a year as a student in the Dominican Republic, he moved to New York…

… he taught himself HTML by candlelight and learned copywriting in his spare time…

… he started his business from the floor of a studio apartment in Spanish Harlem…

And then…

Brian made six figures his first 6 months online. In less than 2 years he created a multiple six-figure business. My prediction is he’ll crack the million mark next year.

He started at age 23, and at 25 is now set for life.

You can hear Brian tell the full story of how he got started, learn exactly how he did it, and get a whole bunch free training from him here.

Talk soon
Kyle

P.S. I’m lucky to call Brian a friend, but I also consider him a mentor. He knows how to get things done, take action, and make amazing things happen like few people I’ve met. Definitely one to watch.

Marketing Lessons Of A Rebellious Frenchman

Kyle — Mon, 03 Aug 2009 11:17:54 +0000

Philippe stood at the very edge of the South Tower.

1,368 ft above the sidewalk of Manhattan.

It was August 7, 1974. Shortly after 7:15 am.

The wind carried murmurs of disbelief from the stunned crowd below — would he really do it? Was he crazy? What about his friends and family?

He had been dreaming of this moment for six and a half years. He and his accomplices had been in New York for the last 8 months seriously planning it.

It was now or never.

He took a deep breath…

Then stepped off the edge of the building!

His full name was Philippe Petit.

For the next 45 minutes he walked back and forth on a high-wire between the Twin Towers — with nothing but a 26 ft balancing pole to keep him from plummeting to his death.

His amazing feat would land him on the front page of the New York Daily News and Post.

They would call it the artistic crime of the century.

After the event he was arrested and taken for psychological evaluation. Some people called him crazy. Others said he was a genius.

Either way there are a TON of marketing lessons in his story…

Take a look at a few of the challenges he faced:

he had to find a way to bypass the WTCs security;
smuggle the 450-pound steel cable and rigging equipment into the towers;
pass the wire 140 ft between the two rooftops;
anchor the wire and tension it to withstand the winds and the swaying of the buildings;
walk, kneel and even lay on a 3/4 inch wire, going back and forth 8 times between the buildings… and try not to fall a quarter mile to his death!

And he only had a rag-tag crew of co-conspirators to help him — French who didn’t speak English… an Australian and American’s who didn’t speak French… and a stoned musician.

So, how did he do it and what are the marketing lessons?

Let’s break down each challenge:

1. He had to find a way to bypass the WTCs security.

He studied the towers for weeks and made notes on what the office workers wore. He carried out multiple recon missions — posing as a businessman, contractor and French journalist — and knew the best time to undertake his mission.

The marketing lesson: Research. Know your market.

2. Smuggle the 450-pound steel cable and rigging equipment into the towers.

He made notes on the type of clothing the contractors wore, the tools they carried, and the times they came and left. He gathered some friends then befriended an “inside man” and through sheer passion for his mission convinced them to help with the illegal stunt.

The marketing lesson: Show the market you’re just like them. Be passionate about what you do. Relationships matter.

3. Pass the wire 140 ft between the two rooftops.

He tied the 3/4 inch steel cable to a heavy rope, the heavy rope to a lighter rope, the lighter rope to a fishing line… then used a bow and arrow to shoot the line across the 140 ft gap!

The marketing lesson: Start with the solution (fishing line) instead of your product (cable) then gradually move prospects from one to the other.

4. Anchor the wire and tension it to withstand the winds and the swaying of the buildings.

He built a scale model of the building and tested dozens of different solutions.. He tied two secondary cables diagonally to the main cable and secured them both to each tower. Used a large lever to tighten the heavy cable.

The marketing lesson: Testing. Support. Leverage.

5. Walk, kneel and even lay on a 3/4 inch wire, going back and forth 8 times between the buildings… and try not to fall a quarter mile to his death!

He’d been walking high-wires for years (starting just a few feet of the ground) before attempting it at such heights. He even practiced for hours on a scale model (width only!) of the towers.

The marketing lesson: Practice makes perfect. Dream big but master the small things first.

Oh yeah, Philippe was arrested the moment he came down… but his story still has a happy ending.

Not only did escape all charges, be declared completely sane, get a lifetime free pass to the observation deck, get “sexual favors” from a local girl the moment he walked out of the police station, and become a hero to thousands of people…

… he also transformed popular opinion of the Twin Towers, which were though of as an eyesore by many New Yorkers up until that point.

The marketing lesson: Publicity stunts can pay off in many exciting ways!

Talk soon
Kyle

P.S. Philippe’s story is told in a beautifully powerful film, “Man On Wire”, which I highly recommend you check out.

Why Membership Sites Are Stoopid

Kyle — Mon, 27 Jul 2009 07:42:58 +0000

What is it with marketers and membership sites?

Seems every second person I talk to is dead-set on creating the next latest, greatest, whiz-bang membership site.

And they’ve all laid out grand plans for the ultimate site — complete with articles, videos, interviews, forums and more… on paper it’s the best thing since sliced bread.

Sure it’s a lot of work — a few months effort getting everything up and running — but this site is sooo much better than all the others.

Just a few members will make it all worth while…

Problem is, people don’t want a membership site.

They don’t need all that “stuff.”

They don’t WANT all that stuff.

And they sure as hell don’t want to pay for more stuff each month.

Everyone is already overloaded with information. What they want… what they need… is solid actionable information they can use right away. NOT a whole bunch of stuff.

That’s why most membership sites are stoopid — because they’re built based on what the marketer thinks will sell, not what people actually want to buy.

Besides, they’re a bunch of work!

Give me a simple continuity program any day:

A niche newsletter
A CD or DVD of the month club
A paid coaching forum

Why? Because they’re simple to setup, deliver laser-targeted bite-size information, are high margin, and can be largely automated.

Of course there are exceptions to the rule — membership sites with tons of “stuff” that are super-successful.

But for every one of these successful behemoths there are a dozen would-be sites gathering cyber dust.

And another half dozen simple continuity programs quietly turning over thousands each month.

So before you go planning a mega membership site take a moment to think about what people actually want… and the easiest way you can deliver it.

Talk soon
Kyle

P.S. You can learn how to setup simple (and profitable) continuity programs in my Overnight Membership Site course which you get when you grab my FIRESALE package here:

http://www.kyletully.com/imfiresale/

Don’t Survive The Recession

Kyle — Sat, 25 Jul 2009 01:19:42 +0000

Got an interesting Facebook message yesterday.

Dave asks:

“Hey Kyle, Wondering if you can help me. My sales are down 52% from this time last year. My salesletter that was getting a respectable 2% conversion rate is now below 0.9%. My leads have almost dried up. Got any advice on how to survive the recession? It’s killing me!”

Here’s my reply:

Hey Dave

Let me ask you a question.

You’ve told me what’s changed.

You’ve told me what’s not working.

But you’ve left out the most important information… what action have you taken to fix it?

See, when things are booming you can get away with being lazy. Create a system. Set it and forget it. And you get more business than you can handle.

You can get away with not testing.

You can get away with not following up as often as you should.

You can get away with releasing products that are only 80% on target.

You can get away with “surviving” during a boom.

Everyone is spending money and every damn idiot is making money.

However when things slow down you better be ready to adapt or you’re gonna get smoked.

If you’re just trying to “survive” then you’re not going to make it. This is no time to batten down the hatches and wait for things to blow over.

People are more careful about what they spend their money on. They respond to a different tune than they do in a boom. But they’re still spending money and they’re going to spend it with someone.

You’ve got to be proactive and think thrive not survive!

So…

What are you testing in your business?

What new lead generation systems have you setup to take advantage of the current economic climate?

How have you changed your marketing message to meet the conversation currently in your prospects’ head?

What new products and services have you launched that meet your customers current needs?

How have YOU adapted to meet the market?

The answer to those questions will tell you why things have slowed down… and what you need to do to fix it.

Talk soon
Kyle

The Great Copywriting LIE

Kyle — Wed, 10 Jun 2009 03:05:40 +0000

Ever heard this one?

“Your copy is the most vital part of your business.”

BZZZZZ… Wrong!

Copy is NOT the most vital part of your business.

In fact, it’s not even the most important piece of your marketing…

… not even second.

Believe it or not, copywriting is a distant 3rd on the list of things that impact your marketing success.

Here’s something most copywriters either don’t know, or won’t tell you:

Your list and your offer have a MUCH bigger impact on your marketing campaigns than any copywriting wizardry ever could.

For example:

You can write the most technically perfect salesletter ever crafted…

… filled with emotion…

… backed by steel logic…

… laced with subtle persuasion devices…

But if the offer is a dud — or the market doesn’t want your product — then you won’t sell a thing.

Case in point: Most of the salesletter critiques I do have nothing to do with copywriting. It’s nearly always the offer that needs work. No point fixing the words until you’ve got something that people want.

On the other hand, if you DO have a hot offer. And you DO have a starving crowd of hungry buyers. Then even average copy will get the job done.

(Check out some of the top products on Clickbank if you don’t believe me — the copy is average at best, but they are in red-hot markets and are completely offer-driven.)

Now, let me be perfectly clear.

Under the right conditions copywriting IS a sales multiplier.

And you should focus on improving your copywriting skills.

But it’s not nearly as important — or as difficult — as many copywriters would have you believe.

Focus first on choosing a proven market, building a list of buyers, and making irresistible offers.

Kyle Tully

P.S. When you sign up for the product-creation bootcamp you’ll learn how to build a list of rabid buyers and how to craft irresistible offers that make even average copy pull sales like crazy.

(I’ll even show you how to write “good enough” copy in just 2 days.)

This is a once-off event and places are strictly limited.

Check your email tomorrow for full details on how to sign up.

KyleTully.com » Marketing

Sneak Peak Behind The Scenes

About The Author

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