What is it with marketers and membership sites? Seems every second person I talk to is dead-set on creating the next latest, greatest, whiz-bang membership site. And they’ve all laid out grand plans for the ultimate site — complete with articles, videos, interviews, forums and more… on paper it’s the best thing since sliced bread. [...]
Read MoreMarketing
Got an interesting Facebook message yesterday. Dave asks: “Hey Kyle, Wondering if you can help me. My sales are down 52% from this time last year. My salesletter that was getting a respectable 2% conversion rate is now below 0.9%. My leads have almost dried up. Got any advice on how to survive the recession? [...]
Read MoreEver heard this one? “Your copy is the most vital part of your business.” BZZZZZ… Wrong! Copy is NOT the most vital part of your business. In fact, it’s not even the most important piece of your marketing… … not even second. Believe it or not, copywriting is a distant 3rd on the list of [...]
Read More