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	<title>KyleTully.com &#187; Product Creation</title>
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	<link>http://www.kyletully.com</link>
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		<title>Sneak Peak Behind The Scenes</title>
		<link>http://www.kyletully.com/sneak-peek-behind-the-scenes/</link>
		<comments>http://www.kyletully.com/sneak-peek-behind-the-scenes/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 01:48:09 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Creation]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Information Marketing]]></category>

		<guid isPermaLink="false">http://www.kyletully.com/?p=711</guid>
		<description><![CDATA[Have you seen what&#8217;s behind the scenes at InformationMarketing.com yet?
Check out what you&#8217;ll see when you opt-in&#8230;


Brian is giving away one of his most popular paid products &#8212; called&#8230;
&#8220;How To Get Paid For Everything You Do, Anytime You Want, Faster And Easier Than You Ever Thought Possible&#8221;
&#8230;and a bunch of top-shelf video training including &#8220;One [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Have you seen what&#8217;s behind the scenes at <a href="http://go.securefastlink.com/im-ktspv">InformationMarketing.com</a> yet?</p>
<p>Check out what you&#8217;ll see when you opt-in&#8230;</p>
<p><a href="http://go.securefastlink.com/im-ktspv"><img class="aligncenter size-full wp-image-716" title="Information Marketing Mastery Bonus" src="http://kyletully.s3.amazonaws.com/wp-content/uploads/2009/08/Picture-3.jpg" alt="Information Marketing Mastery Bonus" /></a></p>
<p><span id="more-711"></span></p>
<p>Brian is giving away one of his most popular paid products &#8212; called&#8230;</p>
<p style="text-align: center;"><strong>&#8220;How To Get Paid For E</strong><strong>verything You Do, <br />Anytime You Want, <br />Faster And Easier Than <br />You Ever Thought Possible&#8221;</strong></p>
<p>&#8230;and a bunch of top-shelf video training including &#8220;One Offer That Will Change Your Life&#8221;, which features one of the best &#8220;air quotes&#8221; I&#8217;ve ever seen ==&gt;</p>
<p><a href="http://go.securefastlink.com/im-ktspv"><img class="aligncenter size-full wp-image-713" title="Information Marketing Mastery" src="http://kyletully.s3.amazonaws.com/wp-content/uploads/2009/08/Picture-2.jpg" alt="Information Marketing Mastery - One Offer That Will Change Your Life" /></a></p>
<p><em>Those ain&#8217;t yo grand pappy&#8217;s air quotes!</em></p>
<p>Besides the air quotes there&#8217;s also some killer info on creating offers that people simply can&#8217;t refuse &#8212; I liked the &#8220;$8,000 in 1 week&#8221; example best&#8230; it wasn&#8217;t the biggest in terms of dollars made, but it&#8217;s a simple goal anyone can reach.</p>
<p>You&#8217;ll also get details on how to get a seat on the free live training webinar:</p>
<p style="text-align: center;"><strong>&#8220;The McElroy Method: How To Create Information Products In 24 Hours Or Less&#8221;</strong></p>
<p>And you&#8217;ll see<em> 23 pages </em>of comments from people who can&#8217;t wait to get started with the program&#8230; and they&#8217;ve only seen the free stuff!</p>
<p>With all the hyped-up launches over-promising and under-delivering it&#8217;s great to see a real down to earth guy like Brian doing it with class&#8230;</p>
<p>&#8230;even if you&#8217;re not going to get in the program I&#8217;d suggest you follow the launch and model it in your own business &#8212; I&#8217;ve never gone wrong following Brian&#8217;s lead.</p>
<p style="text-align: center;"><a href="http://go.securefastlink.com/im-ktspv"><strong>Click HERE to Download All The Free Stuff</strong></a></p>
<p style="text-align: left;" class="noindent">Talk soon<br />Kyle</p>
<p style="text-align: left;"><strong>P.S.</strong> Don&#8217;t forget to claim your $3000 <a title="Information Marketing Mastery" href="http://www.kyletully.com/information-marketing-mastery-bonus/"><strong>Information Marketing Mastery</strong></a> Bonus when you sign up through my link.</p>
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<hr /><br />
<h3>About The Author</h3><br />
<img src="http://www.kyletully.com/images/kyletully-h.jpg" width="100" height="102" alt="Kyle Tully" style="float:left;margin-right:15px;" /><br />
<p style="text-indent:0px;font-size:10pt;line-height:11pt;">Kyle Tully is an <a href="http://www.kyletully.com">Internet Marketing Consultant</a>, direct response copywriter and information marketer from Sydney, Australia. He helps entrepreneurs and small business owners get more new customers, increase cash flow and make more money using his proven marketing systems.</p>

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<h3  class="related_post_title">Similar Posts</h3><ul class="related_post"><li><a href="http://www.kyletully.com/information-marketing-mastery-bonus/" title="Information Marketing Mastery Bonus">Information Marketing Mastery Bonus</a></li><li><a href="http://www.kyletully.com/multiple-six-figures-in-less-than-2-years/" title="Multiple Six-Figures In Less Than 2 Years?">Multiple Six-Figures In Less Than 2 Years?</a></li><li><a href="http://www.kyletully.com/the-only-skill-you-need/" title="The ONLY Skill You Need">The ONLY Skill You Need</a></li><li><a href="http://www.kyletully.com/should-you-be-creating-information-products/" title="Should YOU Be Creating Information Products?">Should YOU Be Creating Information Products?</a></li><li><a href="http://www.kyletully.com/turn-your-27-ebook-into-a-2700-info-product/" title="Turn Your $27 eBook Into A $2700 Info Product">Turn Your $27 eBook Into A $2700 Info Product</a></li></ul>]]></content:encoded>
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		<title>Information Marketing Mastery Bonus</title>
		<link>http://www.kyletully.com/information-marketing-mastery-bonus/</link>
		<comments>http://www.kyletully.com/information-marketing-mastery-bonus/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 00:48:42 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Bonus]]></category>
		<category><![CDATA[Product Creation]]></category>
		<category><![CDATA[Information Marketing]]></category>

		<guid isPermaLink="false">http://www.kyletully.com/?p=691</guid>
		<description><![CDATA[If you&#8217;ve ever wanted to start a highly profitable information marketing business then this will be the most important post you&#8217;ve ever read  
On Thursday August 20 my friend Brian McElroy is opening the doors to his &#8220;Information Marketing Mastery&#8221; program.
In the lead up to the launch he is giving away a bunch of [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: left;">If you&#8217;ve ever wanted to start a highly profitable information marketing business then this will be the most important post you&#8217;ve ever read <img src='http://www.kyletully.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p style="text-align: left;">On Thursday August 20 my friend Brian McElroy is opening the doors to his &#8220;Information Marketing Mastery&#8221; program.</p>
<p style="text-align: left;">In the lead up to the launch he is giving away a bunch of free content &#8212; including one of his most popular paid products&#8230; and&#8230; a live webinar training on how to create products in 24 hours or less.</p>
<p style="text-align: left;">You can get all the free stuff <a href="http://go.securefastlink.com/im-ktb2" target="_blank">here</a>, then check out what you get in the full program (including my $3000 bonus package) below:</p>
<p style="text-align: left;"><span id="more-691"></span></p>
<ul>
<li><strong>You get 8-weeks group coaching</strong> &#8212; you&#8217;ll learn market research, list building, product creation, traffic, joint ventures, profit funnels, continuity, outsourcing and more!</li>
<li><strong>You get 12 months of advanced techniques</strong> &#8212; physical products, coaching &amp; consulting, social media, CPA, website flipping&#8230; literally every aspect of the information business is covered</li>
<li><strong>You get 2 FREE months of &#8220;Information Marketing Monthly&#8221;</strong> &#8212; Brian&#8217;s newsletter where he shares what&#8217;s working NOW in his business, and how you can copy his strategies and profit from his experience</li>
<li><strong>You get Brian&#8217;s &#8220;Language of Copy&#8221; training</strong> &#8212; easy, no-nonsense training showing how <em>anyone</em> can write simple salesletters that sell.</li>
<li><strong>You get <em>everything</em> Brian used to go from $0 to over $100,000 in just 6 months</strong></li>
</ul>
<p style="text-align: left;">And when you get &#8220;Information Marketing Mastery&#8221; through my link&#8230;</p>
<ul>
<li><strong>You get 3 months FREE in my $1000 per month coaching group</strong></li>
</ul>
<p>I&#8217;ll be with you every step of the way as you build your business&#8230;</p>
<p>Got a question or need further clarification on something? Want a critique of your website? Need help with a technical issue? Just shoot me an email and I&#8217;ll get back to you within 24 hours.</p>
<p>If you&#8217;re serious about the information business then I&#8217;ll do everything I can to help you reach your goals.</p>
<p>Click the link below to get the full details on what you get and how to claim your $3000 bonus:</p>
<p style="text-align: center;"><strong><a href="http://www.informationmarketingmasterybonus.com/">Click HERE To Get My Information Marketing Mastery Bonus</a></strong></p>
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<h3  class="related_post_title">Similar Posts</h3><ul class="related_post"><li><a href="http://www.kyletully.com/multiple-six-figures-in-less-than-2-years/" title="Multiple Six-Figures In Less Than 2 Years?">Multiple Six-Figures In Less Than 2 Years?</a></li><li><a href="http://www.kyletully.com/sneak-peek-behind-the-scenes/" title="Sneak Peak Behind The Scenes">Sneak Peak Behind The Scenes</a></li><li><a href="http://www.kyletully.com/the-only-skill-you-need/" title="The ONLY Skill You Need">The ONLY Skill You Need</a></li><li><a href="http://www.kyletully.com/should-you-be-creating-information-products/" title="Should YOU Be Creating Information Products?">Should YOU Be Creating Information Products?</a></li><li><a href="http://www.kyletully.com/turn-your-27-ebook-into-a-2700-info-product/" title="Turn Your $27 eBook Into A $2700 Info Product">Turn Your $27 eBook Into A $2700 Info Product</a></li></ul>]]></content:encoded>
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		<title>Multiple Six-Figures In Less Than 2 Years?</title>
		<link>http://www.kyletully.com/multiple-six-figures-in-less-than-2-years/</link>
		<comments>http://www.kyletully.com/multiple-six-figures-in-less-than-2-years/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 01:07:12 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://www.kyletully.com/?p=679</guid>
		<description><![CDATA[Can you make multiple six-figures in less than 2 years online?
Most people don&#8217;t believe it&#8217;s possible.
What if you were starting with nothing &#8212; no money, no technical skills, no connections &#8212; could you hit six-figures in 6 months?
Most people don&#8217;t believe that&#8217;s possible either.
And most people struggle for years before they make any money online.
Is [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Can you make <em>multiple</em> six-figures in less than 2 years online?</p>
<p>Most people don&#8217;t believe it&#8217;s possible.</p>
<p>What if you were starting with nothing &#8212; no money, no technical skills, no connections &#8212; could you hit six-figures in 6 months?</p>
<p>Most people don&#8217;t believe <em>that&#8217;s</em> possible either.</p>
<p>And most people struggle for <em>years</em> before they make any money online.</p>
<p>Is there a connection between your beliefs and your reality? Perhaps.</p>
<p>All I know is my friend Brian did <u>both</u> those things.<br />
<span id="more-679"></span></p>
<p><em>After spending a year as a student in the Dominican Republic, he moved to New York&#8230;</em></p>
<p><em>&#8230; he taught himself HTML by candlelight and learned copywriting in his spare time&#8230;</em></p>
<p><em>&#8230; he started his business from the floor of a studio apartment in Spanish Harlem&#8230;</em></p>
<p>And then&#8230;</p>
<p>Brian made six figures his first 6 months online. In less than 2 years he created a multiple six-figure business. My prediction is he&#8217;ll crack the million mark next year.</p>
<p>He started at age 23, and at 25 is now set for life.</p>
<p>You can hear Brian tell the full story of how he got started, learn <em>exactly</em> how he did it, and get a whole bunch free training from him <strong><a href="http://go.securefastlink.com/im-ktb1">here</a></strong>.</p>
<p class="noindent">Talk soon<br />
Kyle</p>
<p>P.S. I&#8217;m lucky to call Brian a friend, but I also consider him a mentor. He knows how to get things done, take action, and make amazing things happen like few people I&#8217;ve met. Definitely one to watch.</p>
<p><img src="http://go.securefastlink.com/im-ktbi1" alt="" />
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<h3  class="related_post_title">Similar Posts</h3><ul class="related_post"><li><a href="http://www.kyletully.com/information-marketing-mastery-bonus/" title="Information Marketing Mastery Bonus">Information Marketing Mastery Bonus</a></li><li><a href="http://www.kyletully.com/sneak-peek-behind-the-scenes/" title="Sneak Peak Behind The Scenes">Sneak Peak Behind The Scenes</a></li><li><a href="http://www.kyletully.com/the-only-skill-you-need/" title="The ONLY Skill You Need">The ONLY Skill You Need</a></li><li><a href="http://www.kyletully.com/should-you-be-creating-information-products/" title="Should YOU Be Creating Information Products?">Should YOU Be Creating Information Products?</a></li><li><a href="http://www.kyletully.com/turn-your-27-ebook-into-a-2700-info-product/" title="Turn Your $27 eBook Into A $2700 Info Product">Turn Your $27 eBook Into A $2700 Info Product</a></li></ul>]]></content:encoded>
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		<title>The ONLY Skill You Need</title>
		<link>http://www.kyletully.com/the-only-skill-you-need/</link>
		<comments>http://www.kyletully.com/the-only-skill-you-need/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 07:34:40 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Mindset]]></category>
		<category><![CDATA[Product Creation]]></category>
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		<guid isPermaLink="false">http://www.kyletully.com/?p=621</guid>
		<description><![CDATA[Ever caught yourself saying this:
&#8220;I&#8217;ve just got to learn {skill} then I can do {action}&#8221;. Something like&#8230;
&#8220;I&#8217;ve just got to learn copywriting then I can create my own product.&#8221;
&#8220;I&#8217;ve just got to learn email marketing then I can start building my list.&#8221;
&#8220;I&#8217;ve just got to watch this training video then I can start building my [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Ever caught yourself saying this:</p>
<p>&#8220;I&#8217;ve just got to learn {skill} then I can do {action}&#8221;. Something like&#8230;</p>
<p>&#8220;I&#8217;ve just got to learn copywriting then I can create my own product.&#8221;</p>
<p>&#8220;I&#8217;ve just got to learn email marketing then I can start building my list.&#8221;</p>
<p>&#8220;I&#8217;ve just got to watch this training video then I can start building my business the <em>right</em> way.&#8221;</p>
<p>Sounds innocent enough, right?</p>
<p><em>You&#8217;ve got to learn the skill before you can use it&#8230;</em></p>
<p><span id="more-621"></span></p>
<p>Problem is, there&#8217;s <em>always</em> another skill to learn. Always something you don&#8217;t know. Always something new and shiny to distract you from your goals.</p>
<p>But guess what?</p>
<p>You don&#8217;t need to know any of it to get started right now. In fact, the sooner you get started (no matter how little you know) the sooner you&#8217;ll start learning the only way that counts&#8230;</p>
<p>First-hand experience.</p>
<p>&#8216;Cause no matter how much you read&#8230; how much you study&#8230; how many products you buy or seminars you go to&#8230; how much you *think* you know&#8230; it all means squat until you prove it in the real world.</p>
<p>And more often than not, what you thought to be true ends up being a load of nonsense.</p>
<p>Or it simply doesn&#8217;t work in your niche. Or used to work but doesn&#8217;t any more.</p>
<p>Which brings me to the ONLY skill you need to master&#8230;</p>
<p>&#8230; a skill few people understand the power of&#8230;</p>
<p>&#8230; a skill so simple most people ignore it&#8230;</p>
<p>&#8230; a skill <em>every</em> successful person I&#8217;ve ever met has <span style="text-decoration: underline;">mastered</span>&#8230;</p>
<p><strong>Speed of implementation.</strong></p>
<p>Think about it:</p>
<p>If your only real learning comes from first-hand experience, and the only way to make money is to figure out what works and then execute it, then the person who implements fastest learns the most, executes most effectively, and therefore makes the most money.</p>
<p>Now I&#8217;m not saying you don&#8217;t have to learn certain skills.</p>
<p>You do. And you will. But you will almost always get BIGGER results <em>faster</em> by running with an idea and improving as you go, rather than trying to learn everything before you even take your first steps.</p>
<p>So if you catch yourself saying stuff like &#8220;I&#8217;ve just got to&#8230;&#8221;, &#8220;If only&#8230;&#8221;  &#8212; either to yourself or to others &#8211;STOP. It&#8217;s a good sign you&#8217;re procrastinating and avoiding taking action.</p>
<p>Trust in yourself and take action on what YOU know to be true.</p>
<p>Speed of implementation is your greatest weapon.</p>
<p class="noindent">Talk soon<br />
Kyle</p>
<p class="noindent"><strong>P.S. </strong>Today is the last day of my FIRESALE. Frankly I&#8217;d rather see you take action on your most pressing business issue than buy now&#8230; But if you&#8217;ve been eyeing one of my products and are going to implement the strategies I teach you, then go ahead and grab one of the last remaining packages here:</p>
<p class="noindent" style="text-align: center;"><strong><a href="http://www.kyletully.com/imfiresale/">http://www.kyletully.com/imfiresale/</a></strong></p>
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<h3  class="related_post_title">Similar Posts</h3><ul class="related_post"><li><a href="http://www.kyletully.com/marketing-lessons-of-a-rebellious-frenchman/" title="Marketing Lessons Of A Rebellious Frenchman">Marketing Lessons Of A Rebellious Frenchman</a></li><li><a href="http://www.kyletully.com/the-magic-of-self-appointment/" title="The Magic of Self-Appointment">The Magic of Self-Appointment</a></li><li><a href="http://www.kyletully.com/sneak-peek-behind-the-scenes/" title="Sneak Peak Behind The Scenes">Sneak Peak Behind The Scenes</a></li><li><a href="http://www.kyletully.com/information-marketing-mastery-bonus/" title="Information Marketing Mastery Bonus">Information Marketing Mastery Bonus</a></li><li><a href="http://www.kyletully.com/multiple-six-figures-in-less-than-2-years/" title="Multiple Six-Figures In Less Than 2 Years?">Multiple Six-Figures In Less Than 2 Years?</a></li></ul>]]></content:encoded>
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		<title>Why Membership Sites Are Stoopid</title>
		<link>http://www.kyletully.com/why-membership-sites-are-stoopid/</link>
		<comments>http://www.kyletully.com/why-membership-sites-are-stoopid/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 07:42:58 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Continuity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Creation]]></category>
		<category><![CDATA[Membership Site]]></category>

		<guid isPermaLink="false">http://www.kyletully.com/?p=574</guid>
		<description><![CDATA[What is it with marketers and membership sites?
Seems every second person I talk to is dead-set on creating the next latest, greatest, whiz-bang membership site.
And they&#8217;ve all laid out grand plans for the ultimate site &#8212; complete with articles, videos, interviews, forums and more&#8230; on paper it&#8217;s the best thing since sliced bread.
Sure it&#8217;s a [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>What is it with marketers and membership sites?</p>
<p>Seems every second person I talk to is dead-set on creating the next latest, greatest, whiz-bang membership site.</p>
<p>And they&#8217;ve all laid out grand plans for the ultimate site &#8212; complete with articles, videos, interviews, forums and more&#8230; on paper it&#8217;s the best thing since sliced bread.</p>
<p>Sure it&#8217;s a lot of work &#8212; a few months effort getting everything up and running &#8212; but <em>this</em> site is sooo much better than all the others.</p>
<p><em>Just a few members will make it all worth while&#8230;</em></p>
<p><span id="more-574"></span><em></em><strong>Problem is, people don&#8217;t want a membership site.</strong></p>
<p>They don&#8217;t need all that &#8220;stuff.&#8221;</p>
<p>They don&#8217;t WANT all that stuff.</p>
<p>And they sure as hell don&#8217;t want to pay for <em>more</em> stuff each month.</p>
<p>Everyone is already overloaded with information. What they want&#8230; what they need&#8230; is solid <em>actionable</em> information they can use right away. NOT a whole bunch of stuff.</p>
<p><strong>That&#8217;s why most membership sites are stoopid</strong> &#8212; because they&#8217;re built based on what the marketer <em>thinks</em> will sell, not what people actually <span style="text-decoration: underline;">want</span> to buy.</p>
<p>Besides, they&#8217;re a bunch of work!</p>
<p>Give me a simple continuity program any day:</p>
<ul>
<li>A niche newsletter</li>
<li>A CD or DVD of the month club</li>
<li>A paid coaching forum</li>
</ul>
<p>Why? Because they&#8217;re simple to setup, deliver laser-targeted bite-size information, are high margin, and can be largely automated.</p>
<p>Of course there are exceptions to the rule &#8212; membership sites with tons of &#8220;stuff&#8221; that are super-successful.</p>
<p>But for every <em>one</em> of these successful behemoths there are a dozen would-be sites gathering cyber dust.</p>
<p>And <em>another</em> half dozen <span style="text-decoration: underline;">simple</span> continuity programs quietly turning over thousands each month.</p>
<p>So before you go planning a mega membership site take a moment to think about what people actually want&#8230; and the easiest way you can deliver it.</p>
<p class="noindent">Talk soon<br />
Kyle</p>
<p><strong>P.S. </strong>You can learn how to setup simple (and profitable) continuity programs in my <a href="http://www.kyletully.com/go/oms" style="" target="_blank" rel="nofollow" onmouseover="self.status='overnight membership site';return true;" onmouseout="self.status=''">Overnight Membership Site</a> course which you get when you grab my FIRESALE package here:</p>
<p style="text-align: center;"><a href="http://www.kyletully.com/imfiresale/"><strong>http://www.kyletully.com/imfiresale/</strong></a></p>
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		<title>Should YOU Be Creating Information Products?</title>
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		<pubDate>Tue, 09 Jun 2009 07:14:37 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Product Creation]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Information Products]]></category>

		<guid isPermaLink="false">http://www.kyletully.com/?p=260</guid>
		<description><![CDATA[Got asked a great question the other day&#8230;
Q: &#8220;Kyle, I&#8217;m just getting started in internet marketing. I&#8217;m learning about copywriting, driving traffic, affiliate marketing, SEO etc. It seems there is always something else to learn! In your opinion, should I start creating my own information products right away, or am I better off staring with [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Got asked a great question the other day&#8230;</p>
<p><strong>Q: </strong>&#8220;Kyle, I&#8217;m just getting started in internet marketing. I&#8217;m learning about copywriting, driving traffic, affiliate marketing, SEO etc. It seems there is always something else to learn! In your opinion, should I start creating my own information products right away, or am I better off staring with affiliate marketing and learning the ropes that way?&#8221;</p>
<p><strong>A:</strong> Great question.</p>
<p>My advice is to do both.</p>
<p>Let me explain&#8230;</p>
<p><span id="more-260"></span></p>
<p>Affiliate marketing is great because you get paid to learn how to make money online &#8212; <em>without</em> investing a whole lot of time, money and energy yourself.</p>
<p>Not only that, you pick up some essential skills &#8212; like how to find profitable markets, how to drive traffic cost-effectively, how to pick products people want to buy etc.</p>
<p>(Do it right and you can even build your list off the back of your competitors product &#8212; a strategy I teach in <a href="http://www.kyletully.com/go/tlb" style="" target="_blank" rel="nofollow" onmouseover="self.status='the lost blueprint';return true;" onmouseout="self.status=''">The Lost Blueprint</a>.)</p>
<p>And of course you don&#8217;t have any customer support issues, so you can focus more of your time on what matters most&#8230; marketing.</p>
<p>Problem is&#8230;</p>
<ul>
<li>You&#8217;re only getting a percentage of the sale.</li>
<li>You&#8217;re helping someone else grow their business (usually a LOT faster than you&#8217;re growing yours).</li>
<li>Merchants can pull products, hold commissions, change the rules and you have no control.</li>
<li>Spy tools are making it easier and easier for other affiliates to rip-off your successful campaigns.</li>
<li>Low barrier to entry means competition is fierce.</li>
</ul>
<p>Don&#8217;t get me wrong, I love affiliate marketing. You just gotta do it smart.</p>
<p>See, the web is a content-driven medium.</p>
<p>People want information &#8212; high-quality, useful, unique information.</p>
<p>But if you&#8217;re promoting the exact same product as every other affiliate&#8230; in the exact same way&#8230; with the exact same offer&#8230; then how are you going to differentiate yourself?</p>
<p>Where&#8217;s the unique useful information? Why should they buy from you instead of any one of the <em>hundreds</em> of affiliates?</p>
<p>That&#8217;s where creating your own information products comes in.</p>
<p>You can create products and offer them as bonuses for your affiliate promotions.</p>
<p>You can create products that compliment an already existing product and piggyback on it&#8217;s success.</p>
<p>You can create products and give them away to build your list.</p>
<p>Bottom line:</p>
<p>Creating your own information products gives you leverage and opens doors closed to most affiliate marketers.</p>
<p>That&#8217;s why I suggest you create your own products right from the start &#8212; even if they are just simple 5-page reports or audio interviews.</p>
<p>The small effort you put in up-front will put you head and shoulders above every other newbie affiliate.</p>
<p>Kyle Tully</p>
<p><strong>P.S.</strong> This week I&#8217;ll be opening the doors to my product-creation bootcamp &#8212; a 6-week intense training program designed to set you up with not only your own product, but a solid business with<br />
6-figure potential.</p>
<p>(This will be the precursor to my high-level mentoring program and will involve a LOT of my personal time and attention for each attendee. You&#8217;ll come out the other end with a product and a plan to take your business to 6-figures and beyond.)</p>
<p>If you want to get your info product business going fast, want to setup multiple passive income streams, or just want the advice and hands-on-help of someone who&#8217;s &#8220;been there&#8221; then make sure you&#8217;re signed up to my list (top right) to be notified when the doors open.
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		<title>3 easy info products you can create today</title>
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		<pubDate>Wed, 15 Apr 2009 03:02:48 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Product Creation]]></category>

		<guid isPermaLink="false">http://www.kyletully.com/?p=231</guid>
		<description><![CDATA[I use Rapid Action Profits to deliver my digital products&#8230;
Click here to download now ==&#62;
FOUR HOUR ENTREPRENEUR #5
April 14, 2009
Inside this issue:
3 Easy Info Products
You Can Create Today
Plus:
Instant Teleseminar Tip
Tully Traffic Tip #22

Follow me on Twitter:
http://TwitterKyle.com
&#8220;Sometimes when learning comes before experience
it doesn&#8217;t make sense right away.&#8221;
-  Richard David Bach
3 EASY INFO PRODUCTS YOU CAN CREATE [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: center;">
I use <a href="http://www.kyletully.com/go/rap" style="" target="_blank" rel="nofollow" onmouseover="self.status='rapid action profits';return true;" onmouseout="self.status=''">Rapid Action Profits</a> to deliver my digital products&#8230;<br />
<a href="http://kyletully.com/cgi-bin/proanalyzer/p.cgi/FHE-RAP3-5B" target="_blank">Click here to download now ==&gt;</a></p>
<p style="text-align: center;">FOUR HOUR ENTREPRENEUR #5<br />
April 14, 2009</p>
<p style="text-align: center;">Inside this issue:</p>
<p style="text-align: center;">3 Easy Info Products<br />
You Can Create Today</p>
<p style="text-align: center;">Plus:<br />
<a href="http://www.kyletully.com/go/it" style="" target="_blank" rel="nofollow" onmouseover="self.status='instant teleseminar';return true;" onmouseout="self.status=''">Instant Teleseminar</a> Tip<br />
Tully Traffic Tip #22</p>
<p style="text-align: center;">
Follow me on Twitter:<br />
<a href="http://TwitterKyle.com" target="_blank">http://TwitterKyle.com</a></p>
<p style="text-align: center;">&#8220;Sometimes when learning comes before experience<br />
it doesn&#8217;t make sense right away.&#8221;</p>
<p style="text-align: center;">-  Richard David Bach</p>
<p>3 EASY INFO PRODUCTS YOU CAN CREATE TODAY</p>
<p>If you&#8217;ve never created an info product before, the best advice<br />
I can give you is keep it simple!</p>
<p>It&#8217;s tempting to try and tackle a big project right out of the<br />
gate &#8212; like a home study course, full-blown membership site, or<br />
100+ page ebook.</p>
<p>After all, that&#8217;s how all the &#8220;gurus&#8221; make money, right?</p>
<p><span id="more-231"></span></p>
<p>What you don&#8217;t realize is how much time and effort goes into<br />
these kinds of products. Even a product creation expert can<br />
spend weeks (even months) developing a high-ticket product.</p>
<p>When you&#8217;re just getting started &#8212; when EVERYTHING you do has<br />
a steep learning curve &#8212; that timeframe can easily blow out&#8230;</p>
<p>&#8230; weeks turn into months and months turn into years.</p>
<p>And even then there is no guarantee you&#8217;ll sell a single copy.</p>
<p>Don&#8217;t make things harder than they need to be.</p>
<p>For your first product, aim for something you can create in a<br />
day or two&#8230; a week tops.</p>
<p>Focus on a getting a quick win.</p>
<p>The experience and confidence you gain &#8212; not to mention the<br />
list of paying customers &#8212; will be worth more than you can<br />
imagine.</p>
<p>Here are 3 of my favorite easy info products:</p>
<p>AUDIO INTERVIEW</p>
<p>This is probably the fastest and easiest product you can create.</p>
<p>Grab an expert in your niche, get them on the phone for an hour<br />
and ask them all the questions your niche wants to know.</p>
<p>(I use my <a href="http://www.kyletully.com/go/it" style="" target="_blank" rel="nofollow" onmouseover="self.status='instant teleseminar';return true;" onmouseout="self.status=''">Instant Teleseminar</a> account to record interviews, but<br />
you can also use Skype with the Pamela plugin if you&#8217;re on a<br />
budget and don&#8217;t mind average quality audio.)</p>
<p>You don&#8217;t need to be an expert, don&#8217;t need to create the content,<br />
and can have a product completed in a few hours.</p>
<p>Once you&#8217;ve got the recording you can sell it as an MP3 download,<br />
use a service such as Kunaki to sell it as a physical CD, get<br />
it transcribed and sell it as an ebook.</p>
<p>You could even use it as an opt-in incentive and market your<br />
expert&#8217;s high-ticket products on the back end <img src='http://www.kyletully.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>One question I get asked quite often is, &#8220;do people actually buy &#8216;interview&#8217; products?&#8221;</p>
<p>Check this out&#8230;</p>
<p>A brand new product, in a market far removed from the<br />
&#8220;make money&#8221; niche.</p>
<p>No list. No partners. No “launch”.</p>
<p>$27,000 in 4 days.</p>
<p>Impressive?</p>
<p>You bet!</p>
<p>Did I mention that’s a monthly recurring income stream?</p>
<p>There is serious money to be made with simple interview products,<br />
it all comes down to how they&#8217;re positioned and marketed.</p>
<p>PRODUCT PIGGYBACK</p>
<p>Here you take an existing product that&#8217;s selling well and create<br />
a complimentary product you can sell to the same market.</p>
<p>For example:</p>
<p>One marketer I know got her start in Internet marketing by<br />
creating a Wordpress tutorial ebook. She went full-time<br />
within a few months of releasing it.</p>
<p>Another got his start with <a href="http://www.kyletully.com/go/xsp" style="" target="_blank" rel="nofollow" onmouseover="self.status='xsitepro';return true;" onmouseout="self.status=''">XSitePro</a> templates and was doing<br />
$1,000&#8217;s per DAY right from day one.</p>
<p>Yet another made more than $30,000 with a Wordpress plugin in<br />
his first 2 months.</p>
<p>And a product I created that piggybacked on a hot trend has now<br />
turned into an entire 6-figure business all on it&#8217;s own.</p>
<p>You can create products that help users get more from the<br />
original product, like a &#8220;how to&#8221; guide or instruction manual.</p>
<p>You can create products that extend the original product, such<br />
as tools, templates and plugins.</p>
<p>The beauty of creating a product this way is you KNOW the market<br />
exists &#8212; you know there are buyers out there, you know exactly<br />
where they &#8220;hang out&#8221; online.</p>
<p>And you don&#8217;t need to be particularly original or creative<br />
to create these kinds of products. It doesn&#8217;t take a genius to<br />
create a &#8220;how to&#8221; guide for an existing product &#8212; you just<br />
go through the product/software one step at a time and note<br />
down what you do as you do it.</p>
<p>The other great thing about these kinds of products is the more<br />
popular the original product becomes, the more popular your<br />
product becomes!</p>
<p>They&#8217;re doing all the hard work of marketing and you get to ride<br />
their coattails.</p>
<p>TELESEMINAR</p>
<p>Teleseminars are fast becoming one of my favorite product<br />
creation strategies.</p>
<p>They&#8217;re super-fast to setup&#8230; have a high perceived value&#8230;<br />
can be transcribed, sold as MP3&#8217;s or as physical products&#8230;<br />
and are perfect for teaching and coaching.</p>
<p>They&#8217;re also a lot of fun once you get over the butterflies!</p>
<p>You can get an expert in your niche and do a live Q &amp; A, you<br />
can teach your own material, conduct an interactive coaching<br />
class or simply talk about things your niche are interested in.</p>
<p>You can make money selling access to the original teleseminar,</p>
<p>then package and sell access to the recordings &amp; transcripts.</p>
<p>You can even do free teleseminars and then sell affiliate<br />
products on the call!</p>
<p>(And if you&#8217;re nervous about doing a &#8220;live&#8221; call you can simply<br />
pre-record the call with ONLY you on the line, although<br />
personally I get my best material out when there&#8217;s the extra pressure of a few people listening in!)</p>
<p>I use and recommend <a href="http://kyletully.com/cgi-bin/proanalyzer/p.cgi/FHE-IT-5B" target="_blank">Instant Teleseminar</a> for all kinds of<br />
audio product creation. Bang-for-buck they can&#8217;t be beaten.</p>
<p>As usual, I&#8217;d love to hear your feedback on this article.</p>
<p>Hit me up with a comment and have your say&#8230;</p>
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<h3>About The Author</h3><br />
<img src="http://www.kyletully.com/images/kyletully-h.jpg" width="100" height="102" alt="Kyle Tully" style="float:left;margin-right:15px;" /><br />
<p style="text-indent:0px;font-size:10pt;line-height:11pt;">Kyle Tully is an <a href="http://www.kyletully.com">Internet Marketing Consultant</a>, direct response copywriter and information marketer from Sydney, Australia. He helps entrepreneurs and small business owners get more new customers, increase cash flow and make more money using his proven marketing systems.</p>

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		<title>How to get unlimited product ideas</title>
		<link>http://www.kyletully.com/how-to-get-unlimited-product-ideas/</link>
		<comments>http://www.kyletully.com/how-to-get-unlimited-product-ideas/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 01:02:03 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Product Creation]]></category>

		<guid isPermaLink="false">http://www.kyletully.com/?p=217</guid>
		<description><![CDATA[IMPORTANT Teleseminar News Below!
FOUR HOUR ENTREPRENEUR #4
March 24, 2009
Inside this issue:
How to Get Unlimited
Product Ideas
Plus:
Product Creation Teleseminar News
Tully Traffic Tip #201

Get Rapid Actions Profits on an installment plan&#8230;
Download now for just $67 ==&#62;
&#8220;Small opportunities are often
the beginning of great enterprises.&#8221;
- Demosthenes
Man what a week&#8230;
You might have noticed there was no issue last Tuesday.
I spent the [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: center;">
IMPORTANT Teleseminar News Below!</p>
<p style="text-align: center;">FOUR HOUR ENTREPRENEUR #4<br />
March 24, 2009</p>
<p style="text-align: center;">Inside this issue:</p>
<p style="text-align: center;">How to Get Unlimited<br />
Product Ideas</p>
<p style="text-align: center;">Plus:<br />
Product Creation Teleseminar News<br />
Tully Traffic Tip #201</p>
<p style="text-align: center;">
Get Rapid Actions Profits on an installment plan&#8230;<br />
<a href="http://kyletully.com/cgi-bin/proanalyzer/p.cgi/FHE-RAP3-4B">Download now for just $67 ==&gt;</a></p>
<p style="text-align: center;">&#8220;Small opportunities are often<br />
the beginning of great enterprises.&#8221;</p>
<p style="text-align: center;">- Demosthenes</p>
<p>Man what a week&#8230;</p>
<p>You might have noticed there was no issue last Tuesday.</p>
<p>I spent the entire week preparing for a lawsuit against my old<br />
financial adviser &#8212; been neck-deep in documents, papers and<br />
never ending legal forms.</p>
<p>To cut a long story short&#8230; they made stupid mistakes, sued the<br />
wrong company (one of their creditors), lost, and went<br />
bankrupt&#8230; taking millions of investor money with them.</p>
<p>I lost tens of thousands.</p>
<p>And I was one of the lucky ones.</p>
<p>Other people are losing their houses.</p>
<p>I&#8217;m young. I can rebuild. But these folks&#8230; some of them are<br />
already retired. They have no income. Soon they won&#8217;t have a<br />
home.</p>
<p>The lesson?</p>
<p><span id="more-217"></span></p>
<p>Be very careful taking on debt. Play nice with your creditors.<br />
Don&#8217;t risk what you can&#8217;t afford to lose.</p>
<p>Anyway, enough about me. Let&#8217;s talk about you.</p>
<p>Last issue we talked about creating info products.</p>
<p>Specifically, using the <a href="http://kyletully.com/cgi-bin/proanalyzer/p.cgi/FHE-48H-4B" target="_blank">&#8220;Instant Product Creation System&#8221;</a> to crank out high-quality products in record time.</p>
<p>Which is great if you already have a topic for your product.</p>
<p>But what if don&#8217;t have the foggiest idea about what to create?</p>
<p>How do you come up with an idea for a product?</p>
<p>Let me show you how I do it&#8230;</p>
<p><strong>HOW TO GET UNLIMITED PRODUCT IDEAS</strong></p>
<p>Here&#8217;s something you might not know:</p>
<p>Not every product you create is going to be a winner.</p>
<p>In fact, probably only 1 in 10 will be a runaway success.</p>
<p>Another 3 in 10 will make money, but they won&#8217;t make you rich.</p>
<p>And the other 6? A few will break even, a few will lose money or<br />
take more time to create than they are worth.</p>
<p>These aren&#8217;t hard and fast numbers. Some people seem to have the<br />
midas touch and couldn&#8217;t make a dud if they tried. But most of<br />
us will see numbers similar to above.</p>
<p>So it stands to reason, the more products you create, the better<br />
your chances of finding that 1 in 10 product that will make<br />
you millions.</p>
<p>And the more products you create, the more front end customers<br />
you get, the more back end sales you make, the more affiliates<br />
you attract&#8230; until you&#8217;ve got so much momentum that nothing<br />
can stop you.</p>
<p>That&#8217;s why the ability to come up with lots of products and<br />
create them FAST is such a valuable skill.</p>
<p>Now let&#8217;s take all the guesswork and creativity out of the<br />
picture and make everything step-by-step with a simple system<br />
you can follow.</p>
<p><strong>1. YOUR LIST</strong></p>
<p>If you&#8217;ve got a list, survey them. There is no better way to find<br />
out what product to create than to ask the people who are going<br />
to buy it what they want.</p>
<p>You can get a free 100-response survey from SurveyMoney.com.</p>
<p>The trick is NOT to ask what product they want, but to ask what<br />
problems they are having. Create a product that solves an urgent<br />
problem and it will sell itself.</p>
<p><strong>2. FORUMS</strong></p>
<p>People love to complain. And what better place than forums!</p>
<p>Check out these two resources to find forums in your niche:</p>
<p>http://www.theforumfinder.org/</p>
<p>http://directory.big-boards.com/</p>
<p>Or just type &#8220;YOUR NICHE + forum&#8221; into Google.</p>
<p>The good news is complaints are often about problems people are<br />
having. Look for problems that come up often or that many people<br />
seem to be having.</p>
<p>Can you create a product that solves those problems?</p>
<p>Often it&#8217;s VERY simple to model your own product on an existing<br />
one then simply &#8220;fix&#8221; whatever people were complaining about.</p>
<p>Most problems people are complaining about can be solved very<br />
easily with a few minutes on Google.</p>
<p>But here&#8217;s the thing: most people are REALLY BAD at using Google.</p>
<p>If it doesn&#8217;t come up on the first page for the most obvious<br />
search term then they can&#8217;t find it. You can take an hour or<br />
two to research a topic other people are either too lazy or<br />
incompetent to research and create a product that hands the<br />
solution to them.</p>
<p><strong>3. TWEAK A PROVEN SELLER</strong></p>
<p>Check out the best seller lists on Amazon, eBay, Paypal etc.</p>
<p>Look at what is already selling and think about how you can<br />
put your own unique twist on it.</p>
<p>Here are a few idea-generators to get you thinking:</p>
<p>Sub-Niche, Rename, Offer, Bonus, Expand, Contract, Combine,<br />
Split, Format, Language, Delivery, Structure, Compliment, Oppose,<br />
Sequel, Prequel</p>
<p>Each of those represents a way you can tweak an existing proven<br />
seller and make it your own.</p>
<p>For example, do you remember &#8220;The Secret&#8221;?</p>
<p>It was a  HUGE huge success.</p>
<p>Search for &#8220;The Secret&#8221; on Amazon and look at how Rhonda Byrne<br />
tweaked the original idea to generate half a dozen other<br />
products.</p>
<p>There is&#8230;</p>
<p>The Secret<br />
The Secret (Extended Edition)<br />
The Secret Daily Teachings<br />
The Secret Gratitude Book<br />
The Secret Soundtrack<br />
El Secreto (The Secret) (Spanish Edition)</p>
<p>Then other people jumped on the &#8220;Law of attraction&#8221; bandwagon<br />
and came out with products such as:</p>
<ul>
<li>Law of Attraction: The Science of Attracting More of What You<br />
Want and Less of What You Don&#8217;t</li>
<li>The Soulmate Secret: Manifest the Love of Your Life with the Law of Attraction</li>
<li>The Secret Diary: A Personal Workbook for Achieving Health, Wealth and Happiness</li>
</ul>
<p>All of these leverage the initial success of &#8220;The Secret&#8221;.</p>
<p><strong>4. USE IDEA TEMPLATES</strong></p>
<p>As a copywriter I have an extensive swipe file of proven<br />
ads &#8212; including headlines, openings, guarantees, offers etc &#8211;<br />
I can use to get my creative juices flowing.</p>
<p>(I highly suggest you start building a swipe file if you have<br />
not already &#8212; more on this in future issues.)</p>
<p>As a product creator I have a swipe file of product names,<br />
article / report titles, and other templates I can use to<br />
quickly generate dozens of product ideas.</p>
<p>For example:</p>
<ul>
<li>5 Easy Ways to _______</li>
<li>10 Things to Avoid When _______</li>
<li>The 7 Most Important _______ For _______</li>
<li>How _______ Can Get Twice As Much Done In Half the Time</li>
<li>51 Costly Mistakes New _______ Make</li>
</ul>
<p>Then you simply plug in your niche/topic and away you go.</p>
<p>Follow these 4 steps and coming up with ideas for your next<br />
product won&#8217;t be an issue anymore. In fact, you&#8217;ll likely<br />
have a new problem &#8212; deciding which idea to go with.</p>
<p>My suggestion &#8212; go with your gut and make the decision fast.</p>
<p>Let the market tell you which ideas are good and which are not.</p>
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<hr /><br />
<h3>About The Author</h3><br />
<img src="http://www.kyletully.com/images/kyletully-h.jpg" width="100" height="102" alt="Kyle Tully" style="float:left;margin-right:15px;" /><br />
<p style="text-indent:0px;font-size:10pt;line-height:11pt;">Kyle Tully is an <a href="http://www.kyletully.com">Internet Marketing Consultant</a>, direct response copywriter and information marketer from Sydney, Australia. He helps entrepreneurs and small business owners get more new customers, increase cash flow and make more money using his proven marketing systems.</p>

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		<title>Fast info product creation</title>
		<link>http://www.kyletully.com/fast-info-product-creation/</link>
		<comments>http://www.kyletully.com/fast-info-product-creation/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 15:40:02 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[How To]]></category>
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		<category><![CDATA[Info Product Marketing]]></category>

		<guid isPermaLink="false">http://www.kyletully.com/?p=203</guid>
		<description><![CDATA[See below for details on the
insider-only product creation teleseminar.
FOUR HOUR ENTREPRENEUR #3
March 10, 2009
Inside this issue:
Creating high-quality info products
in 48 hours or less.
Plus:
Insiders-Only Product Creation Teleseminar
Tully Traffic Tip #12
Competition Winner
Reader Q &#38; A

Thanks for being a subscriber!
&#8220;Success is a science;
if you have the conditions,
you get the result.&#8221;
- Oscar Wilde
Let&#8217;s talk about creating info products.
But not [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: center;">
See below for details on the<br />
insider-only product creation teleseminar.</p>
<p style="text-align: center;">FOUR HOUR ENTREPRENEUR #3<br />
March 10, 2009</p>
<p style="text-align: center;">Inside this issue:</p>
<p style="text-align: center;">Creating high-quality info products<br />
in 48 hours or less.</p>
<p style="text-align: center;">Plus:<br />
Insiders-Only Product Creation Teleseminar<br />
Tully Traffic Tip #12<br />
Competition Winner<br />
Reader Q &amp; A</p>
<p style="text-align: center;">
Thanks for being a subscriber!</p>
<p style="text-align: center;">&#8220;Success is a science;<br />
if you have the conditions,<br />
you get the result.&#8221;</p>
<p style="text-align: center;">- Oscar Wilde</p>
<p>Let&#8217;s talk about creating info products.</p>
<p>But not just any old junk.</p>
<p>High-quality products you&#8217;ll be proud to profit from.</p>
<p>Products that help people, establish you as an expert, and make<br />
your customers want to buy everything you put out.</p>
<p>Products you can sell for $10 &#8211; $97 (or more), give away to<br />
build your list, distribute to promote your launch, or use as a<br />
bonus in a product launch sniping campaign.</p>
<p>And let&#8217;s talk about products you can create in less than 2 days.</p>
<p>Sound impossible?</p>
<p>Well, my system can let you do all of this and more&#8230;</p>
<p><span id="more-203"></span></p>
<p>Imagine&#8230; entering any new market you choose&#8230; creating a<br />
top-of-the-line information product&#8230; and making your first<br />
sales&#8230; all within 48 hours.</p>
<p>This is the power of systemized product creation!</p>
<p>Here&#8217;s the bottom line:</p>
<p>The ability to create info products is a cash-generating skill.</p>
<p>The faster you create them, the more money you make.</p>
<p>The higher quality they are, the more repeat sales you get.</p>
<p>Beginning to sound like a skill you want to master?</p>
<p>Great! Let&#8217;s take a look at the <a href="http://www.kyletully.com/go/48hour" style="" target="_blank" rel="nofollow" onmouseover="self.status='48 hour info product';return true;" onmouseout="self.status=''">48 hour info product</a> system&#8230;</p>
<p>CREATING HIGH-QUALITY INFO PRODUCTS<br />
IN 48 HOURS OR LESS.</p>
<p>The key to fast info product creation is having a system.</p>
<p>Systems take most of the effort, guesswork and need to be<br />
&#8220;creative&#8221; out of the equation and give you a simple set of<br />
steps to follow.</p>
<p>You follow the proven steps, you get the proven result.</p>
<p>My own system is based on Jason Fladlien&#8217;s excellent &#8220;Instant<br />
Product Creation System&#8221; which you can get <a href="http://kyletully.com/cgi-bin/proanalyzer/p.cgi/FHE-48H-3B">here</a>.</p>
<p>I&#8217;ve used this system to create all my recent products including:</p>
<p>$10 reports such as <a href="http://www.kyletully.com/go/tlb" style="" target="_blank" rel="nofollow" onmouseover="self.status='the lost blueprint';return true;" onmouseout="self.status=''">The Lost Blueprint</a><br />
$97 video courses like <a href="http://www.kyletully.com/go/oms" style="" target="_blank" rel="nofollow" onmouseover="self.status='overnight membership site';return true;" onmouseout="self.status=''">Overnight Membership Site</a><br />
Even my $497 <a href="http://www.kyletully.com/go/ct" style="" target="_blank" rel="nofollow" onmouseover="self.status='consulting tycoon';return true;" onmouseout="self.status=''">Consulting Tycoon</a> home study course</p>
<p>(And that&#8217;s just in the IM niche, the system works just as<br />
effectively in every single market I&#8217;ve applied it to.)</p>
<p>Each time I use the system, not only does it make me a lot of<br />
money, but people love my products and are able to apply the<br />
information in them.</p>
<p>At the core of the system is an outline that forces you to<br />
create quality products, and allows you to do it very quickly.</p>
<p>Here&#8217;s the 20,000 ft view of how it works:</p>
<p>Studies show there are basically 4 learning styles &#8211;</p>
<p>Why, What, How, What If.</p>
<p>WHY learners need to know why they should learn what&#8217;s in your<br />
product otherwise they will never even consume it, let alone<br />
take action on it.</p>
<p>WHAT learners want to know step-by-step what they need to do to<br />
get results.</p>
<p>HOW learners need more hands on help such as exercises and<br />
&#8220;here&#8217;s what do do when X happens&#8221; advice.</p>
<p>WHAT IF learners want to see the big picture before they get<br />
started.</p>
<p>We all learn using a combination of these styles.</p>
<p>If your products do not cater to each of these learning styles<br />
then certain people will not &#8220;get&#8221; your product &#8212; refunds will<br />
skyrocket and repeat purchases will plummet.</p>
<p>The good news is this gives us the perfect outline for any<br />
information product:</p>
<p>WHY<br />
WHAT<br />
HOW<br />
WHAT IF</p>
<p>You&#8217;ll notice all of my products follow this same general<br />
formula &#8212; I tell you WHY you need to know this, show you WHAT<br />
to do, tell you HOW to overcome obstacles, then show you WHAT<br />
you can expect IF you follow the steps. It works like magic.</p>
<p>Then it&#8217;s simply a matter of filling in each section with the<br />
appropriate information.</p>
<p>(Jason makes this super-simple by showing you exactly what to<br />
include in each section &#8212; it makes creating info products<br />
paint-by-numbers simple.)</p>
<p>For a short report or brief video you could use the WWHW formula<br />
to outline your entire product &#8212; in fact, I&#8217;m doing this right<br />
now in this very article!</p>
<p>For a longer ebook or more involved video you would use WWHW<br />
to outline each chapter of your product. For example, each<br />
video in my <a href="http://www.kyletully.com/go/oms" style="" target="_blank" rel="nofollow" onmouseover="self.status='overnight membership site';return true;" onmouseout="self.status=''">Overnight Membership Site</a> course uses it&#8217;s own WWHW.</p>
<p>Using this system I can&#8230;</p>
<p>Write a 20-page report in a single day.<br />
Outline and script a video in a matter of hours.<br />
Create entire products in less than 2 days.</p>
<p>And contrary to popular belief, I&#8217;m NOT a &#8220;natural&#8221; writer.</p>
<p>I almost failed English in high school.</p>
<p>Until a few months ago (well into my career as a copywriter) I<br />
didn&#8217;t even like writing &#8212; I never knew where to start, wasn&#8217;t<br />
sure if I&#8217;d made all my points, and could never tell if what I<br />
was writing was any good.</p>
<p>Now I find writing MUCH easier. Product creation is a snap.</p>
<p>And I put it down to two things &#8212; practice, and Jason&#8217;s system.</p>
<p>Obviously there&#8217;s a lot more to the system than just an outline.</p>
<p>Mindset, understanding, strategy, procrastination killers&#8230;</p>
<p>The outline is a great place to start but there are many more<br />
pieces of the puzzle.</p>
<p>In fact, I&#8217;ve added many of my own twists and techniques to<br />
simplify things even more, and make creating high-quality<br />
products faster.</p>
<p>Would you like to know what they are?</p>
<p>I&#8217;ll be holding a free product creation training teleseminar<br />
next Thursday where I reveal all my info product creation<br />
secrets.</p>
<p>All you have to do is grab Jason&#8217;s &#8220;Instant Product Creation<br />
System&#8221; from me today and you&#8217;ll automatically be registered<br />
for the call.</p>
<p>During the call I&#8217;ll go in-depth on Jason&#8217;s methods and share<br />
my own personal twists and tweaks to let you create better<br />
products faster and easier than anything you&#8217;ve ever tried.</p>
<p>Here&#8217;s the link and I look forward to seeing you on Thursday:</p>
<p><a href="http://kyletully.com/cgi-bin/proanalyzer/p.cgi/FHE-48H-3B">Click here to download the system and register for the teleseminar.</a></p>
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<h3>About The Author</h3><br />
<img src="http://www.kyletully.com/images/kyletully-h.jpg" width="100" height="102" alt="Kyle Tully" style="float:left;margin-right:15px;" /><br />
<p style="text-indent:0px;font-size:10pt;line-height:11pt;">Kyle Tully is an <a href="http://www.kyletully.com">Internet Marketing Consultant</a>, direct response copywriter and information marketer from Sydney, Australia. He helps entrepreneurs and small business owners get more new customers, increase cash flow and make more money using his proven marketing systems.</p>

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