KyleTully.com » Strategy

The ONLY Skill You Need

Kyle — Fri, 31 Jul 2009 07:34:40 +0000

Ever caught yourself saying this:

“I’ve just got to learn {skill} then I can do {action}”. Something like…

“I’ve just got to learn copywriting then I can create my own product.”

“I’ve just got to learn email marketing then I can start building my list.”

“I’ve just got to watch this training video then I can start building my business the right way.”

Sounds innocent enough, right?

You’ve got to learn the skill before you can use it…

Problem is, there’s always another skill to learn. Always something you don’t know. Always something new and shiny to distract you from your goals.

But guess what?

You don’t need to know any of it to get started right now. In fact, the sooner you get started (no matter how little you know) the sooner you’ll start learning the only way that counts…

First-hand experience.

‘Cause no matter how much you read… how much you study… how many products you buy or seminars you go to… how much you *think* you know… it all means squat until you prove it in the real world.

And more often than not, what you thought to be true ends up being a load of nonsense.

Or it simply doesn’t work in your niche. Or used to work but doesn’t any more.

Which brings me to the ONLY skill you need to master…

… a skill few people understand the power of…

… a skill so simple most people ignore it…

… a skill every successful person I’ve ever met has mastered…

Speed of implementation.

Think about it:

If your only real learning comes from first-hand experience, and the only way to make money is to figure out what works and then execute it, then the person who implements fastest learns the most, executes most effectively, and therefore makes the most money.

Now I’m not saying you don’t have to learn certain skills.

You do. And you will. But you will almost always get BIGGER results faster by running with an idea and improving as you go, rather than trying to learn everything before you even take your first steps.

So if you catch yourself saying stuff like “I’ve just got to…”, “If only…” — either to yourself or to others –STOP. It’s a good sign you’re procrastinating and avoiding taking action.

Trust in yourself and take action on what YOU know to be true.

Speed of implementation is your greatest weapon.

Talk soon
Kyle

P.S. Today is the last day of my FIRESALE. Frankly I’d rather see you take action on your most pressing business issue than buy now… But if you’ve been eyeing one of my products and are going to implement the strategies I teach you, then go ahead and grab one of the last remaining packages here:

http://www.kyletully.com/imfiresale/

Don’t Survive The Recession

Kyle — Sat, 25 Jul 2009 01:19:42 +0000

Got an interesting Facebook message yesterday.

Dave asks:

“Hey Kyle, Wondering if you can help me. My sales are down 52% from this time last year. My salesletter that was getting a respectable 2% conversion rate is now below 0.9%. My leads have almost dried up. Got any advice on how to survive the recession? It’s killing me!”

Here’s my reply:

Hey Dave

Let me ask you a question.

You’ve told me what’s changed.

You’ve told me what’s not working.

But you’ve left out the most important information… what action have you taken to fix it?

See, when things are booming you can get away with being lazy. Create a system. Set it and forget it. And you get more business than you can handle.

You can get away with not testing.

You can get away with not following up as often as you should.

You can get away with releasing products that are only 80% on target.

You can get away with “surviving” during a boom.

Everyone is spending money and every damn idiot is making money.

However when things slow down you better be ready to adapt or you’re gonna get smoked.

If you’re just trying to “survive” then you’re not going to make it. This is no time to batten down the hatches and wait for things to blow over.

People are more careful about what they spend their money on. They respond to a different tune than they do in a boom. But they’re still spending money and they’re going to spend it with someone.

You’ve got to be proactive and think thrive not survive!

So…

What are you testing in your business?

What new lead generation systems have you setup to take advantage of the current economic climate?

How have you changed your marketing message to meet the conversation currently in your prospects’ head?

What new products and services have you launched that meet your customers current needs?

How have YOU adapted to meet the market?

The answer to those questions will tell you why things have slowed down… and what you need to do to fix it.

Talk soon
Kyle

New in ‘09

Kyle — Mon, 05 Jan 2009 23:58:11 +0000

G’day…

Just dropping by for a quick heads up of what’s to come in ‘09.

I’ve been doing some serious strategic planning over the last few weeks.

And man, there are a lot of changes happening in my business. Stuff that’s going to make ‘09 my best year ever… by a long shot.

I’m going to post here a lot more often. Good stuff, too. Stuff that I’ve only previously shared with my clients. Stuff that’ll make you a lot more money this year.

Talk soon

Kyle

KyleTully.com » Strategy

The ONLY Skill You Need

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