Copywriters: $64,000 From 77 Prospects
DAMN!
That’s all I could say when I heard this story.
1 unknown copywriter. 1 self promo letter. 77 propects…
$64,000 in 12 months.
That one letter pulled an average of $831 per prospect. At about $2 per piece mailed you’re looking at a return on your investment of 41,558%
That’s the power of direct mail.
The copywriter’s name is Pete Savage, but what I haven’t told you is…
He paid thousands of dollars in consulting fees for one of the top copywriting coaches in the industry to work with him to put the package together.
Plus, it took more than 200 hours to build the package from scratch.
So while the numbers look awesome (and they are) this wasn’t some raw rookie writing his first letter.
Let’s face it, while there are plenty of people out there selling the dream of copywriting — writing one letter and becoming rich — for most of us it’s hard work, expensive coaching, and trial and error.
But Pete has gone a little nuts.
Rather than keep that letter to himself (and quietly rake in hundreds of thousands of dollars) he’s making the salesletter available — along with a 16-page, line-by-line analysis — so other copywriters can benefit.
And it’s already getting praise from industry heavyweights such as Bob Bly, John Forde and Peter Bowerman.
As far as I know this is the first time a winning direct mail package for freelance copywriters has been made available, so as you can imagine it’s causing quite a stir around the industry.
If you are looking to start a freelance copywriting career — or are already a copywriter and want to add direct mail to your lead generation bag of tricks — then this is a must have resource.
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