Kyle Tully http://www.kyletully.com Direct Response Copywriting and Info Product Marketing... Fri, 20 Jun 2008 13:49:00 +0000 http://wordpress.org/?v=2.6 en Build Your Copywriting Business - Q & A http://www.kyletully.com/build-your-copywriting-business-q-a/ http://www.kyletully.com/build-your-copywriting-business-q-a/#comments Fri, 20 Jun 2008 13:49:00 +0000 Kyle http://www.kyletully.com/?p=28 More free copywriting material for you…

Last week it was Makepeace and Flores with their solid copywriting conspiracy report, now it’s Healy and Angel with a free training video.

This video answers some of the most common questions newbies have about how to build your copywriting business. It’s only 23 mins and all solid content, no pitching or anything like that.

I highly recommend anything these guys touch, they’re the real deal and each have had a big impact on me and my copywriting — and they’re two of the nicest guys you’ll meet.

Get your free video now, then make sure you sign up for the next training videos — there’s 5 all up, the others are… getting clients… a 40% response letter breakdown… getting higher fees… and the copywriting lifestyle — all your most burning questions answered by two top copywriters.

Check it out now.

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]]> http://www.kyletully.com/build-your-copywriting-business-q-a/feed/ The Great Copywriting Consipracy http://www.kyletully.com/the-great-copywriting-consipracy/ http://www.kyletully.com/the-great-copywriting-consipracy/#comments Sat, 07 Jun 2008 07:12:12 +0000 Kyle http://www.kyletully.com/?p=27 Awesome free copywriting report from Clayton Makepeace & Tony Flores:

The Great Copywriting Conspiracy.

And it’s about a LOT more than just copywriting. The 7 marketing diagrams are priceless for anyone marketing information products online, and the “product laddering” info is usually reserved for high-priced courses.

Download your copy now.

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]]> http://www.kyletully.com/the-great-copywriting-consipracy/feed/ Free SEO Software http://www.kyletully.com/free-seo-software/ http://www.kyletully.com/free-seo-software/#comments Thu, 29 May 2008 17:08:38 +0000 Kyle http://www.kyletully.com/?p=26 This is some of the best free content I’ve seen in a while…

Free SEO software.

There’s an opt-in required but don’t let that scare you away. After you get the free software look for the “Traffic-Getting Jumpstart Master Plan”. It’s a really simple (and bloody powerful) plan for getting lots of free traffic, super quick.

I’ve been using a similar strategy to quickly ramp up my blog’s traffic. (And it’s working like crazy even though I don’t post all that often).

I’ve gone from an Alexa rank of 591,264 just 3 months ago, to a 1 week average of 176,433 today.

And there are a few steps in that plan that I’ve not even implemented yet.

Check it out yourself and let me know how much extra traffic you get.

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]]> http://www.kyletully.com/free-seo-software/feed/ Yanik’s 34 Rules for Maverick Entrepreneurs http://www.kyletully.com/yaniks-34-rules-for-maverick-entrepreneurs/ http://www.kyletully.com/yaniks-34-rules-for-maverick-entrepreneurs/#comments Tue, 27 May 2008 10:14:01 +0000 Kyle http://www.kyletully.com/?p=24 Just a quick post today.

Yanik Silver posted “34 Rules for Maverick Entrepreneurs” on his blog.

Inspired by his meeting with Richard Branson (on his private island, no less!) they are rules every entrepreneur should live by…

http://www.internetlifestyle.com/blog/?p=341

That’s a Billion dollar business-building education right there.

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]]> http://www.kyletully.com/yaniks-34-rules-for-maverick-entrepreneurs/feed/ Aweber Price Increase! http://www.kyletully.com/aweber-price-increase/ http://www.kyletully.com/aweber-price-increase/#comments Wed, 21 May 2008 03:26:30 +0000 Kyle http://www.kyletully.com/?p=22 Have you seen the new Aweber price increase?

A list of up to 10,000 used to cost $19 a month. Under the new pricing as soon as you hit 500 subscribers it jumps to $29. A list of 10,000 will now set you back $69 a month. That’s a 363% price hike!

Ouch!

Already a lot of marketers are talking about moving to GetResponse, Aweber’s main competitor in the small business email list management market.

And with larger lists of 200,000 now costing up to $1592.00 a month there will be many bigger players taking another look at some of the higher end alternatives such as Infusion.

Luckily, existing customers can choose to stay on their current plans and will not be affected by the price increase. (At least for the time being.) However they will also not get any of the new analytics functionality that is being introduced.

There are some cool features of the new analytics software, from the Aweber blog…

  • See where subscribers are going after the click
  • See where on your site they’re going later — even if they’re not using a link in your emails to get there!
  • Track when they make a purchase, what they purchase, and how much revenue that purchase is worth
  • Instead of tracking links going through http://clicks.aweber.com they’ll go through your own domain!

… so the price increase may be offset by the improved measurability & tracking, but only time will tell.

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]]> http://www.kyletully.com/aweber-price-increase/feed/ How Your Mindset Affects Your Chances Of Success http://www.kyletully.com/how-your-mindset-affects-your-chances-of-success/ http://www.kyletully.com/how-your-mindset-affects-your-chances-of-success/#comments Sun, 18 May 2008 09:07:34 +0000 Kyle http://www.kyletully.com/?p=20

If you think you can do a thing or think you can’t do a thing, you’re right. –Henry Ford

On the surface this is a simple statement, but take the idea one step further and it has huge implications for you, your business, and the amount of money you are going to make.

In effect it says what you believe becomes your reality. Think you can do something, you can. Think something is hard, it is. Think something is easy… it is!

Now, we both know just thinking about something doesn’t actually change the task. It still has all the same elements and requires the exact same skills to complete.

But something happens when you believe something… your brain finds a way to make it true. Maybe there’s some deep mystical force at work. Or perhaps it’s because we just hate being wrong. Whatever it is we tend to make the thing true more times than not.

So what do you believe about your goals?

If you are reading this you most likely either have an information marketing business or would like to start one. And you probably have some goals (either written down or in your head) about the kind of success you want to achieve.

But what do you actually think about achieving those goals? Do you say you’d like to be rich but secretly (or not so secretly) believe rich people are jerks? Do you want a business that gives you the freedom to do whatever you like, but believe working hard is the sign of a good person?

Whatever your thoughts, they are affecting (either positively or negatively) your ability to reach your goals.

One of the biggest distinctions I’ve noticed between successful and unsuccessful people is their mindset. Unsuccessful people think things are hard, they believe you must cheat or “get in at the right time” to be successful. And they complain when successful people say things are easy.

Successful people on the other hand just get on with the task. They make it easy by sheer force of will. And they never make excuses or blame others.

So if you don’t seem to be getting any closer to your goals, can’t succeed where others have before you, or sabotage yourself whenever you get close, take a look at what you really believe.

Does reaching those goals — or the things you have to do along the way — mean you have to do or be something that goes against your beliefs? If so you are setting yourself up for failure before you even start.

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]]> http://www.kyletully.com/how-your-mindset-affects-your-chances-of-success/feed/ How To Research And Identify Profitable Keywords http://www.kyletully.com/how-to-research-and-identify-profitable-keywords/ http://www.kyletully.com/how-to-research-and-identify-profitable-keywords/#comments Thu, 15 May 2008 21:58:10 +0000 Kyle http://www.kyletully.com/?p=19 Dan from StomperNet has put out another awesome video, this time on researching and identifying profitable keywords. Enjoy!

Edit: StomperNet have now released a new video about a new SEO tool, which is what you see below. There doesn’t seem to be any way for me to stream the old video for you, but you can register here and get access to all the archived videos.


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]]> http://www.kyletully.com/how-to-research-and-identify-profitable-keywords/feed/ Copywriters: $64,000 From 77 Prospects http://www.kyletully.com/copywriters-64000-from-77-prospects/ http://www.kyletully.com/copywriters-64000-from-77-prospects/#comments Thu, 15 May 2008 05:23:17 +0000 Kyle http://www.kyletully.com/?p=17 DAMN!

That’s all I could say when I heard this story.

1 unknown copywriter. 1 self promo letter. 77 propects…

$64,000 in 12 months.

That one letter pulled an average of $831 per prospect. At about $2 per piece mailed you’re looking at a return on your investment of 41,558%

That’s the power of direct mail.

The copywriter’s name is Pete Savage, but what I haven’t told you is…

He paid thousands of dollars in consulting fees for one of the top copywriting coaches in the industry to work with him to put the package together.

Plus, it took more than 200 hours to build the package from scratch.

So while the numbers look awesome (and they are) this wasn’t some raw rookie writing his first letter.

Let’s face it, while there are plenty of people out there selling the dream of copywriting — writing one letter and becoming rich — for most of us it’s hard work, expensive coaching, and trial and error.

But Pete has gone a little nuts.

Rather than keep that letter to himself (and quietly rake in hundreds of thousands of dollars) he’s making the salesletter available — along with a 16-page, line-by-line analysis — so other copywriters can benefit.

And it’s already getting praise from industry heavyweights such as Bob Bly, John Forde and Peter Bowerman.

As far as I know this is the first time a winning direct mail package for freelance copywriters has been made available, so as you can imagine it’s causing quite a stir around the industry.

If you are looking to start a freelance copywriting career — or are already a copywriter and want to add direct mail to your lead generation bag of tricks — then this is a must have resource.

Click here to get your copy.

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]]> http://www.kyletully.com/copywriters-64000-from-77-prospects/feed/ How To Grab Your Prospect’s Attention http://www.kyletully.com/how-to-grab-your-prospects-attention/ http://www.kyletully.com/how-to-grab-your-prospects-attention/#comments Tue, 13 May 2008 04:42:59 +0000 Kyle http://www.kyletully.com/?p=16 Do you know John Ritskowitz?

John is a great copywriter and the brains behind Copywriters Toolkit, easily the best resource available combining web 2.0 technology and oldskool direct response copywriting.

I’ve been a member of Copywriters Toolkit for over 6 months now. The response-boosting scripts John provides to members — such as the iTrack, Web 2.0 Dynamic Sales Letter tool, and Interactive Johnson Box — are some of my not-so-secret copywriting weapons.

They are also used by many of the top copywriters online today.

In fact, you’ve almost definitely visited a site with his tools in action and been subtly persuaded by them… and never suspected a thing!

Bottom line: When John talks about web 2.0 and copywriting, I listen.

When I heard about John’s latest project — a nifty script specifically designed to grab your website visitor’s attention — I knew I would snatch it up in a heartbeat.

But when I actually saw this thing in action… I was blown away! So much so that I bought the rights to the product so I could offer it to my own clients.

It’s called Easy Web Effects and you can see the script in action right here. There’s also a video on that page showing exactly how it works. As you’ll see, it’s super simple.

Basically, what Easy Web Effects does is allow you to quickly create attention-grabbing effects on your website, without having to do any programming or use complicated graphics programs.

With so many marketing messages hitting your prospects every day, gaining their attention is becoming harder and harder. In fact, it’s probably the hardest job we have as marketers. Thankfully tools like this make it just a little bit easier.

A warning before you get the script and start using it on your own website: It’s best to use the effects subtly and sparingly. It’s easy to overdo it and create a page that’s more wisecracks than wisdom, especially when you’re experimenting with all the cool features.

Implement one effect at a time, keep it subtle, test and track everything you do and you’ll be pleasantly surprised with the results.

Get the script for yourself and see how it improves your own response rates today.

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]]> http://www.kyletully.com/how-to-grab-your-prospects-attention/feed/ Follow me on Facebook & Twitter http://www.kyletully.com/follow-me-on-facebook-twitter/ http://www.kyletully.com/follow-me-on-facebook-twitter/#comments Thu, 24 Apr 2008 05:46:33 +0000 Kyle http://www.kyletully.com/?p=15 Are you on Facebook & Twitter yet?

If so make sure you add me, in between blog posts I’ll be experimenting with both sites.

They both have huge potential… I’m just not sure if I know what for.

Facebook: http://profile.to/kyletully

Twitter: http://twitter.com/kyletully

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