Do you know John Ritskowitz?
John is a great copywriter and the brains behind Copywriters Toolkit, easily the best resource available combining web 2.0 technology and oldskool direct response copywriting.
I’ve been a member of Copywriters Toolkit for over 6 months now. The response-boosting scripts John provides to members — such as the iTrack, Web 2.0 Dynamic Sales Letter tool, and Interactive Johnson Box — are some of my not-so-secret copywriting weapons.
They are also used by many of the top copywriters online today.
In fact, you’ve almost definitely visited a site with his tools in action and been subtly persuaded by them… and never suspected a thing!
Bottom line: When John talks about web 2.0 and copywriting, I listen.
When I heard about John’s latest project — a nifty script specifically designed to grab your website visitor’s attention — I knew I would snatch it up in a heartbeat.
But when I actually saw this thing in action… I was blown away! So much so that I bought the rights to the product so I could offer it to my own clients.
It’s called Easy Web Effects and you can see the script in action right here. There’s also a video on that page showing exactly how it works. As you’ll see, it’s super simple.
Basically, what Easy Web Effects does is allow you to quickly create attention-grabbing effects on your website, without having to do any programming or use complicated graphics programs.
With so many marketing messages hitting your prospects every day, gaining their attention is becoming harder and harder. In fact, it’s probably the hardest job we have as marketers. Thankfully tools like this make it just a little bit easier.
A warning before you get the script and start using it on your own website: It’s best to use the effects subtly and sparingly. It’s easy to overdo it and create a page that’s more wisecracks than wisdom, especially when you’re experimenting with all the cool features.
Implement one effect at a time, keep it subtle, test and track everything you do and you’ll be pleasantly surprised with the results.
Get the script for yourself and see how it improves your own response rates today.
