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FOUR HOUR ENTREPRENEUR #2
March 3, 2009
Inside this issue:
Choosing a Market
Plus:
Product Launch Sniping
Tully Traffic Tip #129
Are you a newbie?
Reader Q & A
My recommended testing software:
Affiliate Prophet
“An inventor fails 999 times,
and if he succeeds once, he’s in.
He treats his failures simply
as practice shots.”
- Charles Franklin Kettering
Allow me to predict your future…
You are going to fail.
Yes, YOU, reading this right now, are going to fail.
Maybe you’ll pour blood sweat and tears into a product and
no one buys it.
Maybe you’ll write a “killer” salesletter and the sales will
trickle in so slowly you’ll think your website is broken.
Or maybe you’ll find the perfect niche and the perfect product,
where others are making millions, and you won’t be able to make
one red cent no matter what you do.
Want to know how I know this?
Because it happens to all of us!
Doesn’t matter how carefully you plan, how much research you do,
or how sure you are that THIS is “the” thing for you… at some
stage you are going to fail.
And it’s most likely to to happen more often when you’re just
getting started in business. So… why waste time planning and
“figuring it all out” when you’re probably going to fail anyway?
You may as well just try something and start failing, right?
I mean, if it’s going to happen anyway, why not just get it over
and done with so you can get to succeeding sooner?
Fail fast and move on.
This is some of the best advice I’ve ever gotten.
But a lot of people have a hard time coming to terms with it.
It’s no wonder, we’re conditioned from a very young age — all
throughout our school years — that failing is bad.
Better to play it safe and “pass” than risk anything for a greater
glory… heaven forbid you should fail!
Only problem is, when it comes to being an entrepreneur this kind
of thinking will cripple you.
If you’re not prepared to fail on an almost daily basis… if
you can’t stand friends and family throwing “I told you so” and
stomping on your dreams every time something doesn’t work out as
you planned … then maybe you’re not cut out for this life.
Nothing wrong with that. It’s not for everyone.
But if you DO want to make it as an entrepreneur then you’re going
to have to come to terms with failing. The more you fail the more
you succeed.
As Michael Jordan said:
“I’ve missed more than 9000 shots in my career. I’ve lost almost
300 games. 26 times, I’ve been trusted to take the game winning
shot and missed. I’ve failed over and over and over again in my
life. And that is why I succeed.
You fail — you learn — you grow. And THEN you succeed.
So when it comes to choosing a market, don’t over think it.
I gave you a list of 46 markets in The Lost Blueprint. Pick one.
Figure it out as you go. You might fail, you might not. Either
way you’ll be further ahead than the other guy still thinking
about which market to go in.
Don’t know anything about any of those markets? Here’s my super-
secret system for becoming a niche expert in 7 days…
Read the top 3 books in the niche. Boom. Instant expert. You now
know more than 99% of people in the niche. (Including most of
the people marketing products!)
Can’t decide between different markets?
Here are a few more things to look for:
Backend potential — What else can you sell to this market after
the initial sale? Preferably I want $1000+ items I can promote.
(Home study courses, seminars, boot camps etc.)
Passion — Passionate people are emotional. People buy based
on emotion. The more passionate the market, the easier it is
to sell to them.
Affinity — Do I have any interest in the market? Am I a buyer
in the market? Do I know other people in the market? All of
these are optional, but they do make it easier to break into
the market.
Not sure what you could sell to those markets?
Get in the niche forums and see what’s already selling.
Get on other peoples lists and see what they’re pushing.
Become a BUYER in the market.
It only takes a few days to get the pulse of any market.
Still looking for your “perfect” niche market?
Guess what — most people never find the “perfect” market for
them — but you’d be surprised how interested you get when the
money starts flowing.
So pick one of the broad markets I gave you. See what else is
selling in the market. Get a low-risk offer online. (A short 3
to 5 page report is all you need.) Drive traffic and promote
affiliate products.
If you fail, great! Figure out why and try something else.
Remember what I said the The Lost Blueprint — “I guarantee, the
people who read this report and then immediately choose a market,
get a low-risk offer online, and start driving traffic to it will
make 100 times more this year than those who think about it, buy
products about it or learn more about it.”
It’s time to stop thinking and take action.
About The Author
Kyle Tully is an Internet Marketing Consultant, direct response copywriter and information marketer from Sydney, Australia. He helps entrepreneurs and small business owners get more new customers, increase cash flow and make more money using his proven marketing systems.
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Kyle…
I call it “Failing Forward Faster” and every single successful entrepreneur I know has done a LOT of it… failing that is.
Actually, calling it “failing” is pretty harsh though, it’s just “growing;” learning those things that do not work, so you can get closer to those things that do.
Anyway, I have to tell you that your emails and posts just moved up to the top of my “read them” list. Not an easy place to get, with over 200 emails coming in every day.
But, aside from the great content you’ve been sending – all original and from the heart, from experience, and immediately applicable – I’ve learned something else from you that I bet you were not even consciously aware of doing…
With just two e-mails, you gained much of my respect and established even more credibility with me.
Which means if you can do that with just two emails… so can I with my clients.
Fact is, that is NOT an easy thing to do with all of the B.S. and crap I get every day… but your straight forward and honest perspectives – quality advice and personal experiences, have me looking forward to your emails and recommendations.
Your example also has me excited about the possibilities again. Quality does still work… and quality with real value can still endear interested readers. I had gotten pretty jaded to that possibility recently – shame on me.
So… no brown-nosing crap here, but just the facts; keep delivering the same quality, valuable information to me and not wasting my time but helping me to use it more wisely – and you have a client for life.
Keep up the good work and keep the great information coming Kyle, as I make more money from your advice and insights, I’ll certainly keep some of it earmarked for your recomendations and future products.
Great post… thank you.
Everyone should read your posts Kyle. Awesome.
What a nice change from the boring sales dribble out there. Content that is well written, useful and adds value!
I have read about failing, learning from it, then getting back up I don’t know how many times, yet I still suffer from trying have everything be perfect before I even begin.
I read somewhere that a bad decision can be fixed, but indecision cannot. This struck a cord with me and finally got me taking some action, yet I haven’t gotten anything into the world…yet.
After reading this post, I am going to make a go at it and get a short report up in the next week, with an upsell on the thank you page. If it fails, well I’ll try other methods of getting traffic to it, or I will tweak the sales page, but the most important thing is to keep going and learn from what went wrong.
One of my biggest problems is thinking that I am not entering a buyer’s market, and that all the buyer’s markets are saturated.
The biggest thing I learned here is that you don’t have to write an opus first then try to make money with it. Rather, it is easier to write a short report and see if it sells then once you know you have a market then you can write the opus.
Fail small multiple times and learn what went wrong then once you find what works, create something that will make you massive amounts of money.
Much like the above post, most successful entrepreneurs believe that a person must fail in order to succeed, hence Henry Ford saying, “Failure is the opportunity to begin again, more intelligently.”
Kyle, thank you for the short and powerful post. I gave me a kick in the butt to get started. I will keep everyone posted on when I get my first small report up.
Great stuff guys, keep ‘em coming!
Woody, I see lot’s of people thinking exactly the same as you do:
“One of my biggest problems is thinking that I am not entering a buyer’s market, and that all the buyer’s markets are saturated.”
It’s part of human nature that we want to be certain we’re making the right move before we commit ourselves.
And how do you really know if a market is too small, too big, completely wrong, or just right?
The answer is you don’t… and even the most successful people still make mistakes when deciding if/when/how they should enter a market.
So if they can’t get it right all the time, what hope do we have?
The Blueprint is structured so you have such a little initial time/money/effort investment up front that you can try a few things and not have to worry about them being a “failure”.
(My guarantee is you’ll learn more from that failure than anything else you could do.)
As for your specific concerns, stick with one of the bigger markets (such as those listed in The Lost Blueprint) and stay broad — don’t “niche” it down too much — and you’re almost guaranteed it’s a buyers market.
If there are magazines on the topic that’s a good sign. (Lot’s of money poured into magazine advertising so it’s generally a sign of money in the market.)
Saturation? I don’t believe in it. At least not as an excuse for not entering a market.
When it comes to info products people are repeat buyers, they buy from multiple sources, and there are constantly new people entering every market.
The Internet is virtually unlimited. There is SO MUCH money flowing in these “saturated” markets that even if you’re 1000th on the list you’re still going to make a small fortune.
E.g. Weight loss. The top Clickbank product in this niche sold something like 20 million worth of a cheap ebook last year. They have around 600 active affiliates at any one time. There are another 5 products not too far behind, all with top salesletters and lots of affiliates.
Saturated, right?
Well… new affiliates are making money every single day promoting these products, even using competitive “expensive” mediums like Google Adwords.
New products enter the market every single day. I remember one unknown guy releasing a weight loss ebook and doing $90k in the first month.
I know another lady in this market doing 6 figures from membership sites — she is completely unknown, just a “regular” person who figure out all this “Internet” stuff and got something going.
We’re still only looking at the tip of the iceberg in terms of how much money will be made on the Internet. I know it can seem like you’ve already missed the boat and everything has already been done to death… and some marketers push this idea and market based on fear… but I’m telling you we’re only just getting started and there is more than enough room for everyone to make a whole bunch of money.