Got asked a great question the other day…
Q: “Kyle, I’m just getting started in internet marketing. I’m learning about copywriting, driving traffic, affiliate marketing, SEO etc. It seems there is always something else to learn! In your opinion, should I start creating my own information products right away, or am I better off staring with affiliate marketing and learning the ropes that way?”
A: Great question.
My advice is to do both.
Let me explain…
Affiliate marketing is great because you get paid to learn how to make money online — without investing a whole lot of time, money and energy yourself.
Not only that, you pick up some essential skills — like how to find profitable markets, how to drive traffic cost-effectively, how to pick products people want to buy etc.
(Do it right and you can even build your list off the back of your competitors product — a strategy I teach in The Lost Blueprint.)
And of course you don’t have any customer support issues, so you can focus more of your time on what matters most… marketing.
Problem is…
- You’re only getting a percentage of the sale.
- You’re helping someone else grow their business (usually a LOT faster than you’re growing yours).
- Merchants can pull products, hold commissions, change the rules and you have no control.
- Spy tools are making it easier and easier for other affiliates to rip-off your successful campaigns.
- Low barrier to entry means competition is fierce.
Don’t get me wrong, I love affiliate marketing. You just gotta do it smart.
See, the web is a content-driven medium.
People want information — high-quality, useful, unique information.
But if you’re promoting the exact same product as every other affiliate… in the exact same way… with the exact same offer… then how are you going to differentiate yourself?
Where’s the unique useful information? Why should they buy from you instead of any one of the hundreds of affiliates?
That’s where creating your own information products comes in.
You can create products and offer them as bonuses for your affiliate promotions.
You can create products that compliment an already existing product and piggyback on it’s success.
You can create products and give them away to build your list.
Bottom line:
Creating your own information products gives you leverage and opens doors closed to most affiliate marketers.
That’s why I suggest you create your own products right from the start — even if they are just simple 5-page reports or audio interviews.
The small effort you put in up-front will put you head and shoulders above every other newbie affiliate.
Kyle Tully
P.S. This week I’ll be opening the doors to my product-creation bootcamp — a 6-week intense training program designed to set you up with not only your own product, but a solid business with
6-figure potential.
(This will be the precursor to my high-level mentoring program and will involve a LOT of my personal time and attention for each attendee. You’ll come out the other end with a product and a plan to take your business to 6-figures and beyond.)
If you want to get your info product business going fast, want to setup multiple passive income streams, or just want the advice and hands-on-help of someone who’s “been there” then make sure you’re signed up to my list (top right) to be notified when the doors open.
