Ever caught yourself saying this: “I’ve just got to learn {skill} then I can do {action}”. Something like… “I’ve just got to learn copywriting then I can create my own product.” “I’ve just got to learn email marketing then I can start building my list.” “I’ve just got to watch this training video then I [...]
Read MoreInformation Marketing
Got asked a great question the other day… Q: “Kyle, I’m just getting started in internet marketing. I’m learning about copywriting, driving traffic, affiliate marketing, SEO etc. It seems there is always something else to learn! In your opinion, should I start creating my own information products right away, or am I better off staring [...]
Read MoreOften a potential client will approach me wanting me to write copy for a relatively low priced ebook. Usually in the $27 – $67 price range.
My first question is always “what’s your backend product?”.
The fact is it’s hard to make a lot of money from a single ebook. Yes, it can be done, but your chances of becoming wealthy from one ebook are slim.
At $27 you’d have to sell 1629 copies to make the U.S. median income of approx $44,000. Figuring an average 2% response rate you’d need 81450 unique visitors to your website. About 225 a day. Again, it can be done. But traffic like that usually takes time and/or money.
A safer bet is to expand your product line and create high ticket information products.
Read More