Ever heard this one?
“Your copy is the most vital part of your business.”
BZZZZZ… Wrong!
Copy is NOT the most vital part of your business.
In fact, it’s not even the most important piece of your marketing…
… not even second.
Believe it or not, copywriting is a distant 3rd on the list of things that impact your marketing success.
Here’s something most copywriters either don’t know, or won’t tell you:
Your list and your offer have a MUCH bigger impact on your marketing campaigns than any copywriting wizardry ever could.
For example:
You can write the most technically perfect salesletter ever crafted…
… filled with emotion…
… backed by steel logic…
… laced with subtle persuasion devices…
But if the offer is a dud — or the market doesn’t want your product — then you won’t sell a thing.
Case in point: Most of the salesletter critiques I do have nothing to do with copywriting. It’s nearly always the offer that needs work. No point fixing the words until you’ve got something that people want.
On the other hand, if you DO have a hot offer. And you DO have a starving crowd of hungry buyers. Then even average copy will get the job done.
(Check out some of the top products on Clickbank if you don’t believe me — the copy is average at best, but they are in red-hot markets and are completely offer-driven.)
Now, let me be perfectly clear.
Under the right conditions copywriting IS a sales multiplier.
And you should focus on improving your copywriting skills.
But it’s not nearly as important — or as difficult — as many copywriters would have you believe.
Focus first on choosing a proven market, building a list of buyers, and making irresistible offers.
Kyle Tully
P.S. When you sign up for the product-creation bootcamp you’ll learn how to build a list of rabid buyers and how to craft irresistible offers that make even average copy pull sales like crazy.
(I’ll even show you how to write “good enough” copy in just 2 days.)
This is a once-off event and places are strictly limited.
Check your email tomorrow for full details on how to sign up.
{ 2 comments… read them below or add one }
That’s really true Kyle. I recently spent a lot of time on a sales page for a membership site adding video, graphics, video testimonials, guarantees, bonus products, headlines, objections, ‘belcher button’, testing different parts using optimizer and saw minimal results when sending traffic via adwords.
Then I created new product with just a video, a few bullet points and a buy button and got a bunch of sales the same day. So I now believe it’s mostly a matter of testing a variety products to see what sells.
Spot on Will — it’s ALL about finding the right offers and getting them in front of the right prospects.
Once you’ve done that, then copywriting becomes a sales multiplier.