Comments on: The Great Copywriting LIE http://www.kyletully.com/the-great-copywriting-lie/ Sat, 15 May 2010 22:01:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Kyle http://www.kyletully.com/the-great-copywriting-lie/comment-page-1/#comment-2849 Kyle Thu, 11 Jun 2009 01:17:27 +0000 http://www.kyletully.com/?p=275#comment-2849 Spot on Will -- it's ALL about finding the right offers and getting them in front of the right prospects. Once you've done that, then copywriting becomes a sales multiplier. Spot on Will — it’s ALL about finding the right offers and getting them in front of the right prospects.

Once you’ve done that, then copywriting becomes a sales multiplier.

]]> By: Will http://www.kyletully.com/the-great-copywriting-lie/comment-page-1/#comment-2844 Will Wed, 10 Jun 2009 03:17:56 +0000 http://www.kyletully.com/?p=275#comment-2844 That's really true Kyle. I recently spent a lot of time on a sales page for a membership site adding video, graphics, video testimonials, guarantees, bonus products, headlines, objections, 'belcher button', testing different parts using optimizer and saw minimal results when sending traffic via adwords. Then I created new product with just a video, a few bullet points and a buy button and got a bunch of sales the same day. So I now believe it's mostly a matter of testing a variety products to see what sells. That’s really true Kyle. I recently spent a lot of time on a sales page for a membership site adding video, graphics, video testimonials, guarantees, bonus products, headlines, objections, ‘belcher button’, testing different parts using optimizer and saw minimal results when sending traffic via adwords.

Then I created new product with just a video, a few bullet points and a buy button and got a bunch of sales the same day. So I now believe it’s mostly a matter of testing a variety products to see what sells.

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